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Below is our recent interview with Mark Sisson, Founder and CEO at Primal Kitchen:
Q: Could you provide our readers with a brief introduction to your company?
A: Primal Kitchen creates uncompromisingly delicious condiments, sauces, dressings, dips, toppings and cooking oils that are made with “fats we love”, like avocado oil, and real, high-quality ingredients. Our line contains no dairy, gluten, grain, refined sugar or soy.
Q: Any highlights on your recent announcement?
A: Primal Kitchen is partnering with Blaze Pizza to kick off the New Year, reminding consumers that we can enjoy the foods we love, like pizza and ranch dressings, without sacrificing quality ingredients or our personal health goals.
“Primal Kitchen encourages our customers to ask for more of their food with elevated, real ingredients and delicious taste. That’s why Primal Kitchen is thrilled to tap into Blaze Pizza customers who demand the same experience,” says Morgan Zanotti, Co-Founder & President of Primal Kitchen. “With five crusts and over 60 toppings that can be mixed and matched with our Ranch Dressing, this is an exciting opportunity to introduce the product in a unique way, particularly with the added backdrop of National Keto Day and the new year.”
Both brands have a focus on premium ingredients, appealing to those that want better-for-you options and elevating meals with delicious flavor, giving this partnership great synergy. Starting January 5th (National Keto Day) and extending through January 16th, the top-selling Primal Kitchen Ranch Dressing made with Avocado Oil will be available as a finishing drizzle at select Blaze Pizza locations nationwide.
Q: Can you give us more insights into your offering?
A: Primal Kitchen Ranch Dressing made with Avocado Oil is the best selling condiment in natural grocery and is the number one salad dressing brand in natural grocery.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: Primal Kitchen will continue to grow and expand its distribution on our consumer-favorite line of condiments, dressings, sauces and pantry staples made without dairy, gluten, grain, refined sugar or soy. Continuing to lead the way in condiments with dairy-free alternatives, in the first quarter, Whole Foods Market is launching our first-of-its-kind, shelf-stable no dairy mild queso dip.
Q: What is the best thing about your company that people might not know about?
- A: Mark Sisson, NYT bestselling author, endurance athlete and health expert launched Primal Kitchen only 7 years ago. We’re not in over 20,000 retail locations.
- A company born out of wellness with his first bestselling book, The Primal Blueprint, Mark instilled his principles into our company culture from day one in the brand. Move, lift heavy things, eat mostly plants and quality protein.
- Primal Kitchen employees are all our own consumers. To this day we still taste test and approve all new products internally. No focus groups! Just employees!
- Our company culture’s special sauce is that each functional area believes in Mark’s mission, to change the way the world eats creating synergy and empowerment between operations, sales, marketing, finance and innovation to bring this vision to life.
