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Below is our recent interview with Warren Dow, General Manager of Real Estate at SavvyCard:
Q: Could you provide our readers with a brief introduction to your company?
A: SavvyCard® is a software company that’s focused on designing solutions to improve prospect conversion, streamline marketing, and empower referrals for its business users. Our real estate product suite is made up of progressive web applications (SavvyCards) that help agents market their listings and their personal brand, along with RE-Target®, a product that connects home service providers with their local real estate professionals.
Q: Any highlights on your recent announcement?
A: We’re excited to see the expansion of RE-Target into Dayton, Birmingham (Greater Alabama), and Prescott. Despite each organization having distinct technology to support their members, they all have the same needs in connecting their REALTORS (and their customers) to trusted home service providers. RE-Target will be customized and integrated into four (4) distinct technology solutions for these organizations. We built RE-Target to be platform agnostic and this announcement highlights just that. RE-Target can meet the needs of any size organization, no matter what technology stack they’re using to support their members and the home buyers & sellers in the market.
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Q: Can you give us more insights into your offering?
A: RE-Target was designed with 3 core objectives:
- To help organizations increase awareness and engagement with the resources they invest in for their members.
- To help connect Affiliate and local service providers with the REALTOR members and improve the value REALTORS can provide their customers.
- To help generate non-dues revenue for the organization to keep member dues down or invest in new resources for their members.
This program has drastically increased member engagement with organizational tools, events, education, and resources for our current clients. At the same time, we’ve helped support the local real estate ecosystem by creating new opportunities to get vendors, as well as their services and offers, in front of the REALTORS, even if they can’t always be face to face. At a time when so many technology companies are trying to disrupt the industry, we’re proud to use RE-Target technology to strengthen the relationships between the traditional players. Additionally, RE-Target is not a cookie cutter solution – we customize the offering for each market and give full editorial control to the organization. As a result, this technology is supported through what would best be described as professional services – sales, graphic design, billing, operations, reporting, etc. RE-Target is not just technology, it’s a partnership that supports all stakeholders of our customer organizations.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: RE-Target is growing. And it’s growing fast. I can’t share too many details until we have ink on paper, but some of the largest real estate organizations in the US will be signing onto the program. By my calculations, up to 25% of the real estate market could be deploying RE-Target by the end of this year. As we continue the expansion of our newest product, we have some exciting projects to automate and enhance various components of our core SavvyCard software. These enhancements will also provide the perfect opportunity to integrate the SavvyCard and RE-Target products, creating greater value for our customers, real estate brokers and agents, and the buyers and sellers they service. It’s all about the win-win and our roadmap is focused on aligning the needs of the various stakeholders, from top down and bottom up.
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Q: What is the best thing about your company that people might not know about?
A: SavvyCard’s team likes to have fun. Being fully remote as of just this last year, we work hard, but we GIF even harder. We have a running internal chat where everyone is always trying to one-up each other with the best GIF for the moment.
On a more serious note, SavvyCard has its most robust user base in real estate, but we also service SMB and Enterprise customers across dozens of industries. We turn to our customers as partners to help brainstorm product enhancements that can add value across all of our users. As a result, we don’t use the phrase ‘partner’ as a euphemism – we’re partnered in the goal for mutual success.
