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Below is our recent interview with Matt Ibarra, the Founder at Product Motif, and the Creator of Nose It All:
Q: Could you provide our readers with a brief introduction to your company?
A: Product Motif, Inc. was formed as a solutions-centered enterprise, dedicated to solving problems, large and small, through innovation and design. Our inaugural product took on the task of finding a better solution for those who suffer from nosebleeds, which affect more than 60 million people, adults and children, each year.
Q: Any highlights on your recent announcement?
A: We are thrilled to announce that our first product was awarded a prestigious Edison Award in Advanced Therapeutics. The Edison Awards are known as the “Oscars of Innovation,” honoring the highest contributions to human-centered design, differentiation, and impact on the world. For Product Motif to win with Nose It All – our very first entry – and to be named alongside global institutions like Dow, General Motors, and Genentech is just enormously humbling, and a tremendous source of pride for our company.
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Q: Can you give us more insights into your offering?
A: Nose It All is the first and only patented medical-grade device designed to treat the source of nosebleeds orally, keeping the nasal cavity completely free of obstructions. We set out to challenge traditional treatments which are messy, uncomfortable, and generally ineffective at actually stopping bleeds. They may catch or plug the blood that flows out of the nose, but none addressed the actual source of the bleed. Applying pressure is the innate way we’re taught to stop bleeding anywhere on the body, and we applied the same concept here. By directing pressure towards the arteries that feed nosebleeds, we succeeded in creating the only method that addresses the source, and we did it while circumventing the nasal cavity. Since air can flow freely through the nostrils, clotting can happen faster, too. Our actual users have reported their nosebleeds stopping in a little as three minutes, which is hugely significant as nosebleeds can last up to 20 minutes before requiring professional medical intervention. Using that as a metric, Nose It All succeeds in stopping nosebleeds 3-5 times faster than methods that preceded it.
Q: What can we expect from your company in next 6 months? What are your plans?
A: Right now we’re focused on growth and expansion. We currently offer Nose It All on our own Shopify site mynoseitall.com, on Amazon, and through our social media channels – and our sights are set on securing the right relationships to make our way into hospitals, clinics, emergency response units, schools, and more. I won’t reveal what’s coming after that, but I can tell you it’s going to be exciting!
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Q: What is the best thing about your company that people might not know about?
A: Without a doubt, the best thing about Product Motif is the people who make up the team. All of us bring unique skillsets from our respective careers, personal lives, and passions, and there is an alchemy that happens as a result. As diverse as our some of our backgrounds are, we all place the same value on sincerity, compassion, and a drive to do good. When you combine talent with an ethos like that, you can create something magical – and I think that’s what we’ve done.
