Below is our recent interview with Jesse Ancira, Chief Marketing Officer at Ancira Salsa:
Q: Could you provide our readers with a brief introduction to your company?
A: Ancira Salsa is a family-owned salsa company from Taylor, TX. This originated when Josie and Jesse Ancira Sr. created their salsa products in Taylor, Texas during the 1990’s. They traveled throughout Central Texas marketing their Mild, Hot, Six Pack, Habanero and Green salsa products at local festivals, farmers markets and small retail shops. Josie and Jesse were often accompanied by their children and grandchildren, who would help market and sell the salsas. They regularly entered hot sauce contests in the area and often came home with the “best” local salsa award.
Over time, people across the area began to ask, “Where can I buy Ancira Salsa?” Gradually, Jesse Jr. and his family transitioned his parent’s hobby into Ancira Salsas LLC, as it exists today. This product has been shipped across the country and abroad, leading to the “Nearly World Famous” nickname. Ancira Salsa not only contains a mix of delicious ingredients, but also embraces the pride and passion that Josie and Jesse devoted to their salsas.
Q: Any highlights on your recent announcement?
A: Ancira Salsa is pleased to announce that we have recently entered several retail platforms such as Walmart.com, Kroger.com, GiantEagle.com, as well as Albertsons, Central Market, and United Supermarkets to name a few. We are focusing on continued growth and expanding to become a national salsa supplier.
Q: Can you give us more insights into your offering?
A: Salsa is highly competitive in Texas as well as regionally, so it is key that we differentiate ourselves in the market with unique offerings. Our salsa has a robust flavor profile that is different from most salsas, giving it the ability to pair with food groups outside of traditional Mexican food group pairings. Our customers love to cook and marinate recipes using our salsa products. Aside from flavor distinctions, we stand out with strong branding and substantive marketing strategies. You will see we have consistent visibility on social media as well as public relations efforts. Last year we contracted with Univision for a 13-week Ancira Salsa radio campaign, staying active in the advertising industry. We’ve been featured on tv a few times, but the most interesting experience was when Texas and NFL football legend, Vince Young made a cameo featuring an Ancira Salsa shout out. That really resonated with our Texas supporters. We like to have fun marketing, and we take a customer-centric marketing approach, meaning we create content not just for customers, but actually with them!
Q: What can we expect from your company in next 6 months? What are your plans?
A: So, we are amping up production to get ready for new regional launches. One of the key things we will concentrate on in the future is work on more merchandising program alongside our distributor and retail partners. Additionally, we will be doing more regional trade shows, so look out for us at more industry specific expos in big cities.
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Q: What is the best thing about your company that people might not know about?
A: The thing we are proud of the most is that Ancira Salsa was originated by our grandparents, Josie, and Jesse Ancira Sr. So, everything we’ve done is to continue to build upon their legacy and sharing their salsa recipe with the world. The sales and launches are fun, and we are grateful; however, we are all about building brand equity to cement the Ancira Salsa brand name into the history books. One last fun fact is that Ancira Salsa is actually sold at the Texas Capitol Building Gift Shop in Austin, TX. Now that is Texan! For more info, visit us at ancirasalsa.com