Below is our recent interview with the team from Never Give Up Day:
Q: Could you provide our readers with a brief introduction to your company?
A: Never Give Up Day was first observed in 2019. However, it was not until 2021, 3 years after Never Give Up Day was founded, that several US and Canadian city mayors approved to proclaim August 18 as Never Give Up Day, making this day a nationwide celebration day in the United States, Canada and in other parts of the world. Never Give Up Day is a celebration focused on cultivating a mindset of determination. It highlights the unbelievable power of indivdiuals who simply refuse to give in to life’s challenges.
Q: Any highlights on your recent announcement?
A: Millions of people are celebrating Never Give Up Day on August 18th.
Around one fifth of the entire American population is expected to celebrate Never Give Up Day by 2026. Never Give Up Day is not a new ruse of marketing and it’s not going to blow over and fade away. The day has a significant impact on a broad range of industries and in terms of dollars spent on this day, it’s going to grow year after year.
Q: Can you give us more insights into your offering?
A: Never Give Up Day will be an important part of the global marketing landscape. This day is set to become one of the biggest consumer celebration days of the summer season. Jumping in on the Never Give Up Day hype can be a great way for businesses and associations to spread awareness about a cause, as well as being a great tool for marketing and boost their sales. World’s biggest marketers and creative agencies understand the potential marketing strategy that such a day represents.
Q: What can we expect from your company in next 6 months? What are your plans?
A: Never Give Up Day can help brands around the globe to connect with their fans and customers. It offers a potential marketing advantage when it comes to using storytelling campaigns. As an organization, we strive to convince more businesses and associations to make use of Never Give Up Day for their next marketing or social media campaign.
Q: What is the best thing about your company that people might not know about?
A: Many focus only on one aspect of Never Give Up Day dealing with mental and physical exhaustion, while Never Give Up Day is an occasion that strengthens people’s resolve on a broad range of issues. There are 6 main benefits of celebrating Never Give Up Day.
- Fighting climate change: Never Give Up Day has the potential to build the widest possible coalition of forces to campaign against Climate Change. This day is a creative and powerful day that climate activists across the world can use to rally-in support to never give up on our planet.
- Health Challenges: Never Give Up Day remains relevant for health care providing organizations and associations in their efforts to establish a call to action and fundraising activities.
- Social impact: The long term well-being of society and the strength of our economy depend on people’s ability to weather adversity and setbacks. Celebrating Never Give Up Day makes people feel like they’ve accomplished something important, regardless of where they are now, but the simple fact that they never give up is perceived as something of great value and courage to their family, friends and colleagues.
- Economic benefits: Never Give Up is tied to social and economic benefits. A braod range of the public and private sector will see the opportunity to invest in the growing popularity of Never Give Up Day.
- Role models: Never Give Up Day creates a deep emotional connection with our role models. It can be a mom, a dad, a teacher or sports figures and everyday people who persevere and show remarkable spirit under trying times. We may applaud people who start revolutionary companies, but we give standing ovations for people with inspiring stories that remind us that anything is possible.
- Impacting Brand’s marketing strategy:
Never Give Up Day is a major part of establishing a general feeling of admiration for each other’s life stories. Athletes and influencers will make good use of Never Give Up Day and link back their stories to authentic elements that define how much they evolved through ups and downs and made their career where it is at the present time just because they never give up. The most powerful stories about perseverance are told on Never Give Up Day.