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Below is our recent interview with Katie Woznak, Branding and Swagging Architect at Liquid Screen Design:
Q: Could you provide our readers with a brief introduction to your company?
A: Here at Liquid Screen Design our mission is to reinvent how people swag with clever products and designs, focusing on inspiring our client’s audiences to action.
We think of ourselves as a creative force ready to take on any project, no matter how big or small, and transform those ideas into reality!
For over 10 years now we have been helping customers across North America create unique screen-printed, embroidered, custom-designed products suited for their organization’s goals.
What makes us different is our attention to detail, quick turnaround, and quality service. We use all of these to benefit non-profits, summer camps, businesses, and individuals.
Overall, here at Liquid Screen Design we pride ourselves on developing cutting edge designs, staying up to date with the current industry trends, and providing our clients with an endless array of custom swag!
Q: Any highlights on your recent announcement?
A: We recently received the amazing honor of being named to ASI Counselor Magazine’s “Best Places to Work” in the promotional products industry!
Receiving this award really solidified the idea that all of the efforts we have put into our company’s work culture are starting to pay off. We value, care, and invest in our employees in any way we can personally, and professionally, whether that be staff yoga and mindfulness practices on the first and third Fridays of each month, or providing ongoing training and research to help better our employee’s skills.
We have found great success in being employee-centric. The more time we put into cultivating a great team, the more benefit we see translated to our customers!
Overall, being named to ASI Counselor Magazine’s “Best Places to Work” showed us that the value we put into employee leadership, empowerment, and innovation helps us stand out as a promotional products workplace!
Q: Can you give us more insights into your offering?
A: We offer an endless array of products and services for our clients, but most importantly, we provide our clients with solutions for any of their marketing needs.
Our focus is to build relationships with our clients and act as a strategic partner where their success is our success!
By doing this, it allows for open and honest communication that fosters creativity and innovation, both of which strengthen the client’s branding and swagging efforts.
That being said, we do have two specific offerings that help us stand out from the competition, our in-house graphic design abilties, and our in-house custom swag box design and fulfillment!
We have four full-time graphic designers on staff who truly work wonders! They can take existing graphics or logos and rework them to provide a refreshed look and feel, or they can start from scratch to design something one-of-a-kind for any brand. And as always, our graphic design work is complimentary for our customers!
And finally, you wouldn’t be talking to a member of the Liquid Screen Design team if we didn’t mention our custom swag boxes! Our fully-personalizable custom swag boxes leave a lasting impression on brands we work with and let us tell you, they have been all the rage through the ongoing pandemic!
Each box works to tell a story and we work with you to create a memorable customer experience. Looking to send out something special to a summer camp enrollee? Let’s put together a custom box with a campfire mug, a custom s’more kit with your design or logo imprinted in the chocolate, and a camp shirt used to show others that “I’m in!” Plus, we provide fulfillment services so our clients don’t have to worry about the packing and shipping of each box to each customer!
Our custom swag boxes are truly one of a kind and something we love to show off!
Q: What can we expect from your company in the next 6 months? What are your plans?
A: In the next 6 months, our focus will be on growth and innovation! In the last 3 months, we have launched several projects that have set us up for this future success.
We recently launched print-on-demand stores (or online swag stores, as the cool kids call them) where our clients can set up their own personal swag store to launch and sell their swag! We take care of all the complicated parts like setting up the store, artwork, and orders so our clients can focus on promoting their brand and earning a commission that can be cycled back into more organizational goals.
One project we are about to go live with (you are getting the inside scoop!) is our online apparel factory. This tool will help our customers with basic designs, and allow them a
first look into what swag we have to offer. This will allow for faster turnaround times on ideas and designs, ultimately making sure our clients get to show off their swag as soon as possible!
And finally, one of my personal favorite projects we have recently launched is our satirical promotional products reviewer, Janice Lundberg-Bloomquist. Janice reviews our most popular and wildest product offerings the only way she knows how, the honest midwest way! Janice’s reviews are hilarious and heart-warming, except when it comes to the hotdish vs. casserole debacle. Janice releases two reviews a month and they are can’t miss articles on our blog!
So, as we focus on growth and innovation, what can you expect from Liquid Screen Design in the next 6 months? A lot more. We have some tricks up our sleeves…
Q: What is the best thing about your company that people might not know about?
A: We strive towards operational excellence in everything we do.
We are a business that cares about our clients and aims to be ‘easy to do business with’. If there is a problem or issue with an order, we will fix it. Our customer service, dedication, and ingenuity are unparalleled in our industry because of who we are as a company.
We seek continuous improvement in all aspects of our business and because of that, we believe we are a force to be reckoned (or preferably partnered) with!
