Below is our recent interview with Darren Bogus, Content editor at Shop LC:
Currently ranking 132nd on Fortune India’s Next 500 list, Vaibhav Global Ltd (VGL) is a thriving, vertically-integrated electronic retailer of fashion jewelry and lifestyle products in the USA, United Kingdom and Germany on its TV Shopping channels – Shop LC in the USA and Germany, and Shop TJC, UK.
Q: Any highlights on your recent announcement?
A: Tele shopping is historically a great medium for new and existing brands to get visibility and sell their products to a mass audience, with minimum marketing costs. This announcement is an opportunity which will not only enhance our portfolio of products but also generate huge profits for the applicants who get chosen to launch their products on air as a part of the CATAPULT program
Q: Can you give us more insights into your offering?
A: We are inviting vendors, innovators, entrepreneurs to apply to the program called CATAPULT. The opportunity will give them visibility of 100 million potential new customers, a possible use of our manufacturing capabilities, and support from a well-established and vertically integrated company.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: VGL is an evolving and an expanding company with new channels being launched in Germany and Japan. A forward-looking chairman, who believes in constant evolution and innovation is the key driving force behind the company’s exponential growth. We are extending our business to create more web shopping presence as our customers get more tech savvy and look for a variety of offering in products.
Q: What is the best thing about your company that people might not know about?
A: One of the best things our company is doing is being highly conscious of both the environment and our social responsibility. We have the Your Purchase Feeds program, where every product sold provides a meal for a hungry child. Environmentally, we are reducing our carbon footprint by procuring more sustainable products, using solar energy in our offices and factories and using recycled packaging where feasible.