Listen to this articleBelow is our recent interview with Brian Vaszily, CEO and Founder at Purity Woods:
Q: Can you provide a brief overview of your company?
A: Purity Woods is an industry leader in USDA-certified organic, age-defying health and beauty products. We’ve helped thousands of people around the world ditch skincare products that are laden with toxic and downright harmful ingredients without compromising on incredible results.
By harnessing the power of nature’s most effective botanicals, such as maple leaf extract, mango seed butter, and Indian gooseberry, Purity Woods products help to boost the two most critical proteins in your skin: collagen and elastin. Our best-selling age-defying beauty products, such as our Age-Defying Dream Cream, combat the appearance of wrinkles, help fade age spots, and firm skin like nothing else out there can.
Q: What makes your company unique?
A: Purity Woods was recently featured on the television show “World’s Greatest” as the world’s greatest skincare company, a prestigious title we don’t take lightly.
How did we do it? Well, at Purity Woods, we have an unwavering commitment to transparency and authenticity, something that is unfortunately in very short supply in the skincare industry.
You see, the cosmetic industry at large is very loosely regulated, and far too many companies out there – from major to boutique brands – bottle and sell cheap products loaded with toxic and synthetic ingredients that can wreak serious havoc on your skin and health.
These artificial ingredients are kind of like fast food – they may appear to be “good” and help you short-term, but they can be horrible for your skin and your health long-term. They can actually accelerate the appearance of aging skin, and many of the widely used ingredients are known endocrine disruptors and even potential carcinogens, meaning they may cause far more serious health issues.
The sad truth is that people around the world are being sold toxic, hormone-disrupting, and under-tested chemicals in mass with promises of firmer, younger-looking skin. Meanwhile, at Purity Woods, every one of our products provides only nature’s most potent ingredients in truly safe formulas.
That’s why, for example, every single product we offer is fully USDA Certified Organic, meaning it has been rigorously and independently verified as free of pesticides, artificial preservatives, GMOs, and synthetic toxins that are so common in other skincare products today.
As for the highly effective botanicals we do use, it includes true “superstar” natural ingredients you’d be hard-pressed to find in commonplace brands.
For example, one of the superstar ingredients in our #1 best-selling Age-Defying Dream Cream is organic red maple leaf extract, which has been dubbed a “plant-based botox” by researchers and is outstanding for elastin – one of the most essential components of maintaining healthy, young-looking skin.
This special botanical even contains unique enzymes that may block the breakdown of elastin in skin like no other ingredient out there. In combination with the other potent organic botanicals in the Age-Defying Dream Cream that address declining collagen, hydration, and more, it’s a very powerful way to combat the appearance of fine lines, wrinkles, loose-looking skin, age spots and more, which is why it has received so many outstanding reviews.
Q: What is your core competence?
A: At Purity Woods, we are industry leaders at providing highly effective and fully and independently certified organic healthy aging and longevity products. We’re most known for providing people with nature’s most potent ingredients to reverse the appearance of wrinkles, age spots, dull- and loose-looking skin, and other visual signs of premature aging.
Q: What advantage does your company have over its competitors?
A: There are a huge number of health and beauty companies, both large and small, who loosely use pure marketing phrases like “organic”… “natural”… “clean”… and “wild-crafted” on their product labels and in their promotions.
However, this is so very often a game of “smoke and mirrors” because a) they know that people are becoming increasingly conscious about dangerous synthetic and potentially toxic ingredients can be for their health, whether they are consumed into the body by skin or mouth; b) they’re trying to divert your attention away from what’s actually in their products.
In the industry, this is known as a form of “greenwashing.”
And the BIG PROBLEM is that when you look past their self-promotional phrases and you instead look closely at their ingredient labels, sure, they may contain a few organic or “natural” ingredients – but it’s often along with several or many synthetic ingredients you definitely do NOT want inside of you.
You see, there’s little to no regulation when it comes to using generic but emotionally provocative words like “organic” and “wild-crafted,” so it’s definitely a case here of consumer education and buyer beware.
The bottom line? Look past the hype, look closely at those ingredient labels, and look for strict certifications – granted independently of the company – that the ingredients and product as a whole truly are safe and organic.
In the U.S., the strictest and most prestigious of those independent certifications is USDA Certified Organic, and at Purity Woods, everything we offer proudly displays this hard-to-achieve certification!
Q: How would you convince the reader to start using your services?
A: Our mission and promise to you is simple:
To provide you the world’s most effective skin care products to eliminate and avoid the appearance of fine lines, wrinkles, age spots, loose-looking skin, and other “old-looking” skin – without feeding your body the synthetic and toxic ingredients so common in other brands today that can wreak havoc on your health.
We use only potent research-based botanicals toward this end – including many you won’t typically find in other brands, such as the powerful red maple leaf extract for elastin – and ALL of our products are fully USDA Certified Organic, meaning strictly and independently verified as organic.
Finally, we’re also known for outstanding customer service, and we want you to be delighted with the results, not merely satisfied. That’s why we stand firmly behind our 60 Day Total Satisfaction Guarantee on every product, where you can return even empty bottles and get a full refund if you aren’t 100% delighted!
Q: What’s the best thing about your company that people might not know about?
A: There are actually two best things they may not know about.
First, in addition to everything we offer being USDA Certified Organic, we are also Leaping Bunny certified.
The strict Leaping Bunny certification is granted only to products that can truly verify they’re 100% cruelty-free. We love animals and are proud that our products have achieved this special certification.
Second, many of the highly effective botanicals in our products are sustainably sourced from trees (hence the “Woods” part of our name, Purity Woods!)
And because trees are so vital to our health and the health of all creatures on our planet – and because so many trees have been wiped away by forest fires, irresponsible logging, and more – we donate a portion of proceeds from every order to One Tree Planted, a nonprofit dedicated to planting trees in devastated regions.
Q: Is there anything more you would like to add or highlight?
A: In addition to cosmetics and personal care products, another type of product that many people aren’t yet aware can be LOADED with synthetic and toxic ingredients they want to avoid is supplements. And, truly, while it seems like there are a ton of supplements out there, there is actually a massive gap when it comes to premium-quality supplements sourced from whole foods that are also truly USDA Certified Organic and safe.
Now, especially because both plant-based eaters and those in their “middle years” and “golden years” can be low in vitamin B12 and other vitamin Bs, we just launched Organic B Plus – a supplement providing all eight essential vitamin Bs sourced from whole foods and, yes, fully USDA Certified Organic! And where we identify other gaps, we will provide other USDA Certified Organic supplements using nature’s most effective ingredients.
