Listen to this articleBelow is our recent interview with Clare Tattersall, Founder at Digital Fashion Week NYC:
Q: Could you provide our readers with a brief introduction to your company?
A: DFWNY is the lens through which we can see the future of the fashion industry. A hybrid fashion show and immersive exhibition, DFWNY explores the shifting realities of fashion as seen through the optics of IRL X URL. By juxtaposing new technology with top fashion designers, the show explores innovative ways of wearing, interacting with and discussing fashion.
Q: Any highlights on your recent announcement?
A: Digital Fashion Week NY brings together the top digital designers from around the world to virtual and real locations, where the public can interact with digital fashion and find out what is next for our digital lives.
Modern Mirror The Avant Garde Fitting System (AFS) provides a solution to fashion’s digital transition and transforms the shopping experience of trying on garments. With AFS verifying the look, fit and movement clothes can be tried-on virtually either in store or online on your digital self. Modern Mirror’s CEO & Founder, Nicole Reader notes: “Through our technology we are able to capture people’s true likeliness as 3D animated representations of themselves enabling them to try-on and wear either ready-to-wear or one-of-a-kind collections, unlocking the next level of personalization in the Metaverse through their digital selves.”
“Sponsorship by Modern Mirror is very significant to Digital Fashion Week NY,” says Clare Tattersall, director DFWNY, “their partnership is validation that the luxury industry is thinking beyond gimicks, to providing digital fashion solutions that really address creating a more exquisite customer experience.”
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Q: Can you give us more insights into your offering?
A: Digital Fashion Week NY offers new ways to experience fashion. The race to enter the Metaverse is on, but what does the Metaverse really mean for the fashion industry? Digital Fashion Week NY hosts 5 days of events where the world’s top digital fashion designers mingle on the virtual and real runway with avatars, animations, virtual fitting rooms, AR, virtual mirrors and more, to showcase all that is possible in fashion.
Q: What can we expect from your company in next 6 months? What are your plans?
A: We hold immersive physical/digital runway shows and experiences twice a year. Watch our for cutting edge fashion and technology in six months.
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Q: What is the best thing about your company that people might not know about?
A: Fashion is more than clothes — it’s about telling the story of who we are and the exciting innovations in the fashion tech industry really allow us to explore our identities, while looking fabulous” says Clare Tattersall, Director DFWNY, “not only can we create our own body-double avatars and own them as NFTs, but we can try on digital fashion that defies gravity. This is just a very exciting time for creatives, where we are no longer limited by the real world.
