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Below is our recent interview with Prashant Deshpande, Founder & CEO at Carbon Lamp:
Q: Could you provide our readers with a brief introduction to your company?
A: Carbon Lamp takes on Mckinsey, BCG and Bain in offering strategy counsel. It democratizes executive advice. We build IP-driven manufacturing and pricing solutions to put pressure on the competition. By advocating superior technology adoption, we make the competition for our client irrelevant.
Q: Any highlights on your recent announcement?
A: A few actually. One we recognize the environment is hardly constant and deploy evolutionary algorithms to set competitive advantage delivering prices. Two we democratize strategy counsel which typically involves $1-5M engagement at the strategy firms – we price our product at $5K per month. Three we focus intensely only on creating industry leaders and on-board clients that want to adopt cutting edge technology to enhance their customer’s comfort and convenience. We think this goes well with our very own internal culture that is research-driven and product development that is customer-led.
Q: Can you give us more insights into your offering?
A: Sure. The environment for strategy formulation is uncertain to go with the high ticket consulting advice in the market. The gold standard is to build scenarios and take decisions based on an objective metric. We model the uncertain environment with all its complexity to offer a comprehensive superior decision making capability. So say the typical $3M strategy engagement for the next 5 years translates into a spending of $600K per year on strategy counsel with suppose a 10X ROI that is possible in 8 successful engagements out of 10 undertaken for the premier strategy firms. We work with methodologies that are many order efficient and one that feature in the Analytics magazine at INFORMS under Viewpoint and Developing Technology. This makes Carbon Lamp one of its kind poised to disrupt the executive counselling industry that is accessible to clients. After short to medium term strategic posturing what remains for the client is to adopt superior technology in manufacturing processes and R&D so as to make competition nearly irrelevant. We continue to invest in large scale research and development to bring industry beating products to our customers.
Q: What can we expect from your company in next 6 months? What are your plans?
A: We are ambitious. We are in talks to fund our next expansion which should see us take the company to our client’s premises. Our customer-facing chief executive teams will go talk to our customers and convince them of the benefits that the product brings to the organization and the planet as well. As we scale we will build modules in marketing promotions and physical distribution to better reflect market conditions. We will model recycled waste throughout the supply chain and fund fundamental research in material science simulations at world-leading universities. The plan is to keep the planet’s temperature rise to less than 1.5 deg and build forward-looking business leadership.
Q: What is the best thing about your company that people might not know about?
A: The one thing that industry leaders typically do not know is that the best in pricing out there clearly is Simon-Kucher with their focus on the discipline along with sales and marketing. As easy as that. No one prices better. We out-flank Mckinsey, BCG and Bain on pricing and give our clients substantial advantage that sees improved revenues as well as margins. Modelling manufacturing systems to improve throughput involves analytical problem solving with which the typical manufacturing manager is not all that well versed. Our product offers the panacea that comes from the stables of Texas A&M University – we are filing a provisional patent at the USPTO this month. In this manner the client is able to put tremendous pressure on the competition in the market place using its internal resources and strengths.
