Below is our recent interview with Sarah Freiseis from Playbook MG:
Q: Sarah, what is Playbook MG?
A: Playbook MG is a multidisciplinary communications firm specializing in branding, public relations, media strategy, and digital marketing. Founded by Jean Jones and Marie “Driven” Theodore in 2014 and now headquartered at Industry City in Brooklyn, NY, the duo lead the company with more than thirty-five years of combined experience.
Q: Any highlights on your recent announcement?
A: Playbook MG is proud to officially announce a newly formed division dedicated to the Caribbean sector, particularly in new business development. The communications firm has worked with Caribbean-owned businesses in various markets. Aside from the entertainment industry, clientele includes chefs and restaurants, doctors, health and beauty experts, product lines, designers and fashion labels, projects in politics, authors, charities, entrepreneurs, and organizations from several other categories.
Q: Can you give us more insights into your offering?
A: From introducing businesses and brands to new geographic territories to advocating for social and philanthropic initiatives of the region on a global scale, Playbook MG represents what it means to have a pulse on popular culture while establishing a presence in emerging markets.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: Our plan is to grow. In the next six months, we will have some exciting new additions to our client roster and the extension of the Playbook MG brand in terms of corporate partnerships and acquisitions. We are also in the process of scaling our business to accommodate satellite offices in metropolitan areas, including Atlanta, Miami, and eventually Los Angeles.
Q: What is the best thing about your company that people might not know about?
A: Playbook MG embraces a power to the people approach, and diversity is our ethos. From bringing in new ideas, perspectives, and experiences, working in teams opens dialogue, promotes creativity, and leads to better problem-solving.