South Korean automaker Kia has announced plans to invest over $200 million in its assembly plant in Georgia, USA, to begin production of the electric EV9 SUV in 2023. This move aligns with the automaker’s strategy to increase EV sales and achieve $122 billion in gross revenue by 2030, backed by a $24 billion investment into Kia’s electrification strategy.
The investment will create about 200 jobs to build the EV9 and four other models. The EV9 will be Kia’s first EV to be assembled in the U.S. and is part of Kia’s plan to sell 1 million EVs by 2026 and release 15 new EV models by 2027.
The EV9 SUV, revealed by Kia in March, is equipped with a range of sensors, including cameras, lidar, and radar, to allow for an advanced driver assistance system. It also features an infotainment and software suite that enables over-the-air updates for nearly every function on the car.
Kia’s Electrification Strategy
Kia’s investment in its Georgia plant is a significant step in its electrification strategy. The production of the EV9 SUV in the U.S. aligns with the automaker’s goal to increase EV sales and achieve significant gross revenue by 2030.
The EV9 SUV: A Game-Changer for Kia
The EV9 SUV represents a shift for Kia, transforming its image from a provider of affordable cars to a high-tech company. The EV9’s advanced features and over-the-air update capabilities position Kia as a significant player in the EV market.
The Impact on the U.S. EV Market
Kia’s decision to assemble the EV9 SUV in the U.S. could have a significant impact on the U.S. EV market. The creation of new jobs and the production of a high-tech, affordable EV could help drive the adoption of electric vehicles in the U.S.