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Below is our recent interview with Anosh Vaswani, CEO at Egnite Marketing:
Q: Could you provide our readers with a brief introduction to your company?
A: Egnite Marketing is a digital marketing agency based in Dallas. We provide SEO, PPC, Website Design, and Social Media management for small businesses and solopreneurs. Our expertise is generating leads using Facebook and Google ads. We not only generate leads but we also nurture them via automation. We basically convert a cold prospect into a warm introduction for our clients.
Q: Any highlights on your recent announcement?
A: After seeing a lot of entrepreneurs struggling to set up their online presence correctly, we recently launched our Egnite Starter Package which includes all of the following for one time set up fee of $999
- Logo Design
- Mobile Optimized Website – 5 pages (includes domain, hosting, design and SEO optimization)
- Create and optimize 5 Social Media Accounts
For $199/month thereafter we will provide website hosting and maintenance, manage your social media accounts and offer consulting services for business growth.
This is a tremendous value for someone starting out and looking to streamline their marketing efforts so they can focus on growing their business.
Q: Can you give us more insights into your offering?
A: As mentioned above we provide digital marketing solutions and there are many facets to each service. We take a holistic look at your business and provide creative solutions, pinpointing what kind of marketing mix is ideal for your small business. We want to provide deeper insights into some of our most recommended services.
Search Engine Optimization(SEO)
SEO is mainly broken down into On-Page SEO and Off-Page SEO
On-Page SEO: The owner of the website has full control over this. The owner needs to help search engines understand what the website is about by fully utilizing all the technical features of the website. Some of the examples of On-Page SEO are using descriptive URL, modifying title tags, using correct schema, keywords in H1 tags, and so on.
Off-Page SEO: The website owner has less control over these factors. We will utilize the best practice to work on these so that we get our desired results. Some of the examples of Off-Page SEO are inbound links, increasing site credibility, and increasing social media authority.
Each individual website will vary on the SEO scale and therefore, our first step is to always do a thorough review to see what the current status is and how we can improve upon on it. We will share our results with you and then provide you with a checklist of action items. Each item is then weighted against maximum impact. Our goal is to ensure we are working on all of these simultaneously so that we can get the best results as quickly as possible.
Lead Generation
At Egnite Marketing we specialize in helping businesses scale out their services by tapping into millions of active people using platforms such as Social Media and Search Engines.
By using sophisticated (and ever-improving) targeting methods we can reach your exact, ideal demographic market and deliver an offer for your services to get them to take action and enter your sales process. We are a direct response marketing company with the sole focus on creating successful lead generation campaigns with maximum ROI.
Bottom Line: We deliver real, highly-targeted, qualified leads that help you realize a significant financial return on your investment with us.
Using both sources (social media + search engines) allows us to acquire leads at every stage of the normal purchase cycle (initial interests to purchase intent). It also allows us to continue to squeeze down the cost per acquisition of each lead depending on which sources are providing the most qualified leads and the lowest cost.
It is designed to provide a full marketing solution that takes a headache out of acquiring leads and managing multiple marketing channels on your own.
Each lead is Exclusive and is delivered to you in Real-Time. Guaranteed!
Full Lead Generation Campaign Management
The fastest and most effective way to optimize and develop a consistent revenue-producing lead generation marketing strategy is via full management by us.Our goal is to create higher-converting advertising campaigns that will produce a highly profitable return on your investment.
In the set up/management, the following would be identified:
- Targeting Identification and Refinement
- Complete target services/products identified
- Target demographics identified
- Custom audiences creation
- Client provides email lists (Leads, Closed Apps)
- Create Lead Capture Funnels
- Organization of content
- Design and create ad creatives and copy
- Creation of all of the funnel pages (LPs, Thank You Pages)
- Conversion tracking and website custom audience placement
- Technical integrations (Email List, Lead Notifications, etc)
- Consulting On Existing Client Ad Campaigns
- Analysis of existing client advertising campaigns to identify areas of opportunity and strategies to capitalize on these improvements
We have a successful lead generation campaign in over 30 niches, so we are confident that we can deliver tangible results in a short time.
Website Design
Website design is part art and part science. We have the expertise to help you define what kind of website is best suited for your needs and help you get there as efficiently as possible. We only design responsive websites, so that you can provide the best user experience.
If your website needs a makeover or is completely rebuilt, we will be ready to help you make the right decision.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: As the digital landscape changes, we are looking at adding additional services such as Youtube Ads, Youtube SEO, and Tik-Tok Ads. We are constantly looking for new solutions to help our clients achieve maximum results.
Q: What is the best thing about your company that people might not know about?
A: For our lead generation service, we are a pay-as-you-go service, which means you can try us for one month and see the results for yourself. We also do not sell the same leads to others, so when you hire us you are guaranteed to get exclusive leads in your area without any long-term contracts.
