Below is our recent interview with Elise Andersen, Director of Demand Generation at Drips:
Q: Could you provide our readers with a brief introduction to your company?
A: Drips, the founders of Conversational Texting®, focuses on empowering brands to capture intent and drive meaningful conversations. Since the company was founded in 2016, it has experienced rapid growth and is on a trajectory to nearly triple its 2019 revenues this year. Drips’ clients consistently see higher ROIs through increased response rates using its platform over traditional channels such as email, outbound phone calls, and push notifications due to its conversational asynchronous nature.
Q: Any highlights on your recent announcement?
A: Drips recently announced that the company established a credit facility with Wells Fargo Capital Finance’s Technology Finance group, concurrently announcing a significant strategic growth investment from Accel-KKR. This credit facility and investment will support Drips’ intense growth as it expands its team and improves its already advanced conversational SMS messaging platform.
Q: Can you give us more insights into your offering?
A: Drips enables brands to drive conversations with their audience during moments that matter through its conversational AI platform. Unlike chatbots, Drips’ AI-driven technology drives engagement because its proprietary natural language processing model resembles a human-like conversation. This empowers Drips’ clients to communicate with consumers the same way a human would. With more than half a billion conversations handled to date, our AI is constantly improving. The platform offers an open API allowing clients to integrate with any CRM, marketing automation system, dialer, or call center platform.
Q: What can we expect from your company in next six months? What are your plans?
A: Drips is well positioned to accelerate growth and product innovation over the next six months and beyond. The company will be heavily investing in hiring new talent to fuel its aggressive product roadmap. The Drips platform has facilitated over 3.5 billion touchpoints, and the depth of data will continue to power improvements to its AI and machine learning capabilities allowing the company to capture more market share.
Q: What is the best thing about your company that people might not know about?
A: From 2016 until the most recent credit facility and Accel-KKR investment announcements, Drips’ growth was purely organic as a result of the grit and tenacity of the team. The company began as a bootstrapped, grassroots, Midwest start-up that reached a level of profitability that most private companies don’t achieve without outside capital. The technology speaks for itself as Drips was able to onboard and sustain large industry-leading brands as clients from the beginning.