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Below is our recent interview with Brent Brookbush, CEO & Founder at Brookbush Institute:
Q: Could you provide our readers with a brief introduction to your company?
A: The Brookbush Institute is optimizing the delivery of continuing education for fitness, sports performance, and physical rehabilitation professionals. It is time that our industry expects evidence-based practical education, delivered by professional educators, at a reasonable cost for new students and colleagues, in a format that is convenient and flexible enough to fit the busy lives of our colleagues. In short, we are on a mission to improve affordability, access, flexibility, convenience, and the quality of education in our industry.
Q: Any highlights on your recent announcement?
A: We are the only approved/accredited education provider in the industry offering a true monthly membership. That is, an affordable monthly (or yearly) price, you can cancel anytime, and our 3 certifications, 165+ courses (and growing), 500+ videos, etc. are included with no additional fees. There are competitors who are pretending to offer a monthly membership plan, but it is really a payment plan that locks you into a hefty fee paid over time (and often these companies hide significant additional post-purchase fees).
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Q: Can you give us more insights into your offering?
A: Our monthly membership model (cancel anytime) has reduced the upfront cost of education by 30-50 times, allowing more individuals of every socioeconomic background access to high-quality education (and more individuals the chance to “try” education with low financial risk). Further, the low monthly cost promotes lifelong learning. That is, learning that may be enjoyed as a regular habit and not an irregular, expensive, sacrifice that has to be endured biennially. Imagine if we could attain the level of regular engagement in education that is attained by individuals “binge-watching Netflix.”
It should also be noted that using a membership model has a moral advantage. While selling education for a large upfront fee can rely on marketing/branding to convince people to buy before developing an opinion about a product, membership models rely on retention to fully realize member value. This implies that the monthly membership model aligns with what the goals of education should be. That is, the value of education should be directly correlated with the ability of the product to meet student needs as they progress towards their goal.
Q: What can we expect from your company in next 12 months? What are your plans?
A: Kaizen. More courses, new certifications, specialization opportunities, a new website, an enhanced mobile experience, etc. We currently offer 3 certifications, 165+ courses, 500+ videos, and much, much more. We are a company built to continually improve. So our plans are simple, to continue to build the education platform we all wish existed. We are really excited about what the next 12 months will bring.
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Q: What is the best thing about your company that people might not know about?
A: We are a relatively disruptive company in our industry, and this has made it challenging at times to demonstrate the “10X improvement” we have made when compared to other educators in the industry. The monthly membership model is paradigm shit in pricing (similar to what Netflix did to Blockbuster Video), our focus on on-the-go learning has exponentially improved our colleague’s enjoyment of the learning process, and our intent to build every course from a comprehensive systematic review (often citing 10-100 times the research as our competitors) has improved the accuracy of our content to a degree other certification and course providers cannot match.
