Worth, an Orlando-based fintech platform specializing in AI powered SMB onboarding and underwriting, closed a $30 million Series A funding round, led by Fulcrum Equity Partners with participation from Amex Ventures and TTV Capital.
What is Worth?
Worth, headquartered in Orlando, Florida, and founded in 2023, delivers an AI powered platform that automates and consolidates SMB onboarding and underwriting workflows for financial institutions, fintechs, payment processors, credit unions, lenders, and independent software vendors. Its agentic AI Decision Intelligence engine integrates KYB, KYC, credit assessments, banking data, fraud detection, and compliance checks into a single, auditable system. The platform draws on a proprietary database of over 700 million SMBs, Crosswalking Technology for accurate multi source data reconciliation (from state secretaries of state, IRS, Google, and others), and customizable decision workflows. Key products include Worth Pre Fill (AI driven application auto -completion), Worth Continuous Monitoring (real time risk alerts), Worth Score™ (unified risk scoring), Worth Wallet (one click tokenized onboarding), and a rules based Decisioning Engine.
Worth closed a $30 million Series A funding round, led by Fulcrum Equity Partners with participation from Amex Ventures and TTV Capital. This round follows the company’s March 2025 raise of $25 million and brings Worth’s total funding to approximately $67 million.
The capital will refine Worth’s core technology, introduce Know Your Agent frameworks for handling AI driven interactions, and accelerate new product updates. These enhancements target faster, more scalable deployment for larger financial institutions while expanding real time capabilities across global markets.
This funding validates Worth’s rapid traction in a high friction market. Manual SMB onboarding and underwriting processes traditionally suffer from high abandonment rates, slow approval times (often days or weeks), fragmented vendor tools, compliance burdens, and inconsistent risk decisions. Worth’s platform reduces these frictions dramatically: customer reported metrics show 37%+ higher approval rates, 43%+ lower abandonment, and onboarding compressed to minutes instead of days, while delivering fully traceable, regulator ready decisions. The company quadrupled its enterprise customer base from 2024 to 2025 and grew headcount more than 50% in 2025 alone to meet demand. Strategic partnerships with entities such as Priority (for merchant services) and PatientFi (for healthcare financing) further demonstrate product market fit.
Investors highlighted the platform’s unique positioning. Fulcrum Equity Partners’ Jim Douglass noted that Worth’s founders identified a critical gap no one else was addressing in financial services. Amex Ventures’ Margaret Lim emphasized the potential for seamless customer experiences through AI automation. TTV Capital, a returning lead from the prior round, continues to back the team’s vision for intelligent automation as the new industry standard. The founders, CEO Sal Rehmetullah and co-founder Suneera Madhani, bring proven execution from scaling payments company stax to unicorn status, lending immediate credibility to Worth’s mission of modernizing SMB capital access.
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Strategically, the round equips Worth to push into next generation features. The planned Know Your Agent frameworks will extend trust and compliance to AI agent interactions, while Worth Wallet aims to deliver a one click global onboarding experience. These advancements position the company to capture more wallet share in real time lending, embedded finance, and cross border SMB services across 200+ countries. In a broader 2025–2026 AI investment environment where practical, vertical applications in fintech have drawn sustained capital, Worth’s focus on auditable, bias reducing, data rich decisions differentiates it from generic automation tools.
The Series A marks a pivotal acceleration phase. With strong unit economics already emerging from early enterprise wins, an expanding data moat, and a clear roadmap toward agentic and wallet enabled products, Worth is well capitalized to scale operations, deepen integrations, and solidify its role as a critical infrastructure layer for SMB focused financial services. The round underscores investor conviction that AI native workflow automation will become table stakes for competitive onboarding and underwriting in the years ahead.
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