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Unify secures $40 million in Series B funding led by Battery Ventures, just nine months after its Series A. The AI-native platform supports go-to-market teams by automating outreach, surfacing high-intent leads, and scaling sales workflows. With 8x revenue growth and a growing customer base, the company plans to enhance its product and expand operations.
$40 Million and Counting: What Fuels Unify’s Latest Raise
Unify announced a $40 million Series B funding round led by Battery Ventures, with participation from the OpenAI Startup Fund, Thrive Capital, Emergence Capital, Abstract Ventures, The Cannon Project, and Capital49. The announcement comes only nine months after the company closed a $12 million Series A.
Battery Ventures General Partner Dharmesh Thakker joins Unify’s board as part of the deal. The new investment underscores growing interest in AI-native solutions aimed at addressing inefficiencies in go-to-market (GTM) operations.
How Unify Turns Sales Chaos into Scalable Science
Unify addresses a key friction in the sales environment: noise and fragmented outreach that hinder product traction. CEO and co-founder Austin Hughes states that while great products often struggle due to distribution barriers, Unify offers a repeatable, scalable approach to growth.
The platform combines real-time intent signals with AI agents that execute automated workflows. These workflows allow sales representatives to concentrate on human-centric tasks like relationship-building while the platform manages volume-driven execution.
Inside the Platform: What Makes Unify Stand Out
Unify operates as a unified intelligence layer for outbound GTM teams. The platform supports:
- Identification of high-intent prospects
- Personalization of outreach at scale
- Automation of repetitive sales tasks
By integrating prospecting data, AI agents, and email sequencing into a single system of action, Unify streamlines how sales organizations initiate and manage engagement. The focus is on targeting the right contact at the right time with the right message.
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8x Revenue Growth and a Customer List That Speaks Volumes
Over the past year, Unify has recorded an 8x increase in revenue. Its platform is used by companies such as Airwallex, Cursor, Flock Safety, Perplexity, and Together AI. These teams utilize Unify to improve outbound effectiveness and pipeline generation.
Perplexity’s product marketing lead, Jenny Sung, notes that Unify delivers pipeline directly to the sales inbox. The system’s intent triggers and outreach sequences enable sales teams to engage prospects at optimal moments. Customers have collectively generated hundreds of millions of dollars in sales pipeline through the platform.
What Investors See in Unify’s Approach to GTM
Battery Ventures’ investment builds on its history of backing go-to-market technologies, including companies like Marketo, Gong, and Braze.
According to Dharmesh Thakker, Unify’s method helps uncover and act on signals hidden in disconnected systems. This capability enables focused outreach and improved message relevance. The platform’s capacity to prioritize real-time intent signals appeals to investors looking for efficiency in scaling GTM efforts.
AI Meets Outbound: Why Unify’s Model Gains Momentum
Unify integrates AI agents into outbound sales execution. The agents automate actions that would traditionally require manual input, including signal tracking, lead scoring, and campaign orchestration.
By merging automation with real-time data, Unify helps sales teams maintain relevance in communication while improving speed and scale. The approach reflects a shift from intuition-based sales to data-informed, structured engagement strategies.
Where Unify Goes from Here with $40 Million in Hand
The funding is intended to further product development, expand platform capabilities, and support go-to-market expansion.
Unify continues to build on its AI-native infrastructure, aiming to enhance pipeline acceleration and outbound performance across its customer base. As market competition intensifies and signal overload persists, Unify positions its platform as a core layer of operational intelligence for modern GTM organizations.
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