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Tracksuit secures $25 million in Series B funding led by VMG Partners to expand its AI-powered brand tracking platform. The company plans to double its dataset to 20,000 brands and extend operations across Europe and Asia by the end of 2025. With over 1,000 clients and 240% U.S. growth, Tracksuit continues to scale its real-time, accessible brand measurement solution.
Why Everyone in Marketing Talks About Tracksuit Right Now
Founded in 2021, Tracksuit has quickly grown into a B2B SaaS platform used by over 1,000 brands worldwide. The company offers a brand tracking solution designed to provide teams with continuous visibility into brand health metrics including awareness, consideration, usage, preference, and perception.
Its customers span a wide range of industries, with names such as Turo, Opendoor, Steve Madden, The RealReal, and Athletic Brewing Company using Tracksuit to inform strategic decisions. The platform’s adoption reflects a broader shift in marketing, where brand-building is increasingly seen as essential to long-term business performance.
Tracksuit is positioning itself as a standard in an industry where traditional brand tracking methods are often cost-prohibitive and outdated. The platform offers always-on insights through a live, AI-powered dashboard that simplifies data access for marketing and executive teams alike.
Inside the $25 Million Series B That’s Fueling the Next Phase of Growth
Tracksuit announced a $25 million Series B round led by VMG Partners, a San Francisco-based firm known for investing in commerce enablement and consumer brands. The round included continued support from previous investors Altos Ventures, Footwork, Blackbird, and Icehouse Ventures.
The funding round was oversubscribed, indicating strong demand and investor interest. According to the company, this capital will accelerate product development, international expansion, and team growth.
Since its last raise, Tracksuit has seen a 240% year-over-year growth in the U.S. market and crossed the milestone of serving 1,000 customers globally.
From 10,000 to 20,000 Brands: Tracksuit’s Bold Global Ambitions
Tracksuit currently tracks brand data for 10,000 brands. With the newly secured funds, it aims to double this number by the end of 2025.
The company plans to expand further into European and Asian markets, extending its reach beyond its current bases in New York, London, Sydney, and Auckland. This global push is backed by a growing team that has already more than doubled since Series A and now consists of 150 employees. Another 50 hires are planned within the next year.
What Makes Tracksuit’s Brand Tracking Tool So Different
Tracksuit provides an always-on, AI-driven dashboard for real-time brand tracking. It allows teams to monitor brand health without relying on costly and time-intensive research studies.
The platform’s differentiation lies in its accessibility and user interface. Unlike traditional brand research methods that are often static and retrospective, Tracksuit delivers dynamic, up-to-date insights at a fraction of the cost.
By focusing on usability and affordability, it enables even small to midsize companies to gain access to brand intelligence that was previously only feasible for enterprise-level organizations spending over $1 million annually on tracking.
Why Marketers and Executives Are Switching to Tracksuit
Marketing and brand strategy teams increasingly require data to guide decisions. Tracksuit’s customers use the platform for a variety of functions, including:
- Long-term strategy development
- New product testing
- Campaign optimization
- Cross-market brand perception analysis
Matthew Kerbel, Global Brand Strategy Director at Turo, noted the platform’s direct impact on their ability to evaluate marketing efforts. The ability to act on timely, accurate data has changed how companies approach brand development and campaign execution.
The Tech Behind the Dashboard: How Tracksuit Delivers Fast, Smart Insights
Tracksuit integrates AI to streamline the collection and presentation of brand performance data. The platform provides continuous updates and supports real-time decision-making for internal teams.
Rather than relying on quarterly or annual research reports, the system updates automatically, ensuring that decision-makers are working with current and reliable metrics. This infrastructure enables Tracksuit to offer a level of responsiveness and granularity that traditional brand tracking services cannot match.
Tracksuit’s Bigger Vision: A Common Language for Brand Health
Tracksuit’s long-term mission is to become the standard for how brand performance is measured and discussed. According to CEO Connor Archbold, the company is working to bring brand data into every boardroom, making it a core component of strategic decision-making.
The company’s co-founders, Connor Archbold and Matthew Herbert, emphasize the need for actionable, visible insights to inform performance across departments. They believe that by simplifying access to key brand metrics, businesses can operate more effectively.
VMG Partners’ Sam Shapiro highlighted the role of Tracksuit in solving the challenge of quantifying brand value—something that continues to be one of marketing’s most difficult problems.
What This Means for the Future of Marketing Analytics
The Series B funding reflects a larger shift in how companies measure and prioritize brand growth. With Tracksuit’s platform, marketing and executive teams gain a way to understand consumer perception and brand equity without the overhead of legacy systems.
As Tracksuit continues to scale, its model may redefine expectations for how accessible and actionable brand data should be. The combination of real-time analytics, global scalability, and AI-backed insights supports more agile and informed decision-making across industries.
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