Tive secures $40 million in Series C funding to expand its real-time supply chain visibility technology and strengthen its global presence. The company’s solutions, including multi-sensor trackers and a cloud platform, enhance shipment monitoring and improve efficiency across industries. Tive also emphasizes sustainability through its Green Program, recycling trackers to reduce electronic waste.
How $40 Million Powers the Next Era of Supply Chain Visibility
Tive, a leader in supply chain and logistics visibility technology, recently closed a $40 million Series C funding round. The investment was led by WiL (World Innovation Lab) and Sageview Capital, with participation from AVP, Qualcomm Ventures, Fifth Wall, and others. This funding strengthens Tive’s efforts to expand its global presence and develop advanced solutions for real-time shipment tracking.
The company’s focus on high-quality, real-time data has helped it maintain its position as a critical player in the logistics technology space. This round of funding marks a significant milestone in Tive’s growth trajectory, as it continues to respond to the increasing demand for transparency and efficiency in supply chain management.
Why Supply Chain Visibility Is the Industry’s Most Critical Need
Supply chains face increasing pressure to perform efficiently across multiple dimensions, from reducing delays to improving quality assurance. Visibility into shipments is a key factor in meeting these challenges. Tive’s solutions enable logistics teams to monitor the location, condition, and movement of shipments in real time, regardless of the mode of transport.
Tive’s end-to-end visibility tools include multi-sensor trackers that capture essential metrics such as location, temperature, shock, and light exposure. These trackers sync with an intuitive cloud platform to provide actionable insights, allowing companies to minimize disruptions and improve customer satisfaction. Complementing the technology is Tive’s 24/7 live monitoring service, which adds an additional layer of reliability for businesses handling critical shipments.
Investors Back Tive’s Vision for Smarter Supply Chains
WiL and Sageview Capital were joined by several other prominent investors, including RRE Ventures and Two Sigma Ventures, to support Tive’s innovative approach. Andy Cohen from WiL described Tive’s ability to deliver affordable and actionable data as a key reason for their investment.
Dean Nelson of Sageview Capital highlighted Tive’s commitment to solving complex logistics challenges, emphasizing the practical applications of its technology. These endorsements reflect a growing recognition of the role technology plays in modernizing supply chain operations.
The funding aligns with ongoing advancements in artificial intelligence, predictive analytics, and automation in logistics, allowing Tive to remain at the forefront of these developments.
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From 350 New Customers to 2 Million Trackers: Tive’s Remarkable Growth
Tive experienced significant growth in 2024, onboarding over 350 new clients and reaching a total of 900 businesses globally. Industries such as life sciences, transportation, food and beverage, and high-value goods rely on Tive’s solutions to ensure shipment reliability.
The company also achieved a major milestone by selling its 2 millionth tracker, only 13 months after reaching its first million. This rapid expansion demonstrates the increasing demand for tools that ensure on-time deliveries, reduce spoilage, and minimize theft or damage.
Key benefits of Tive’s trackers include:
- Real-time visibility of shipments across various modes of transportation.
- Detailed monitoring of critical conditions such as temperature, shock, and light.
- Actionable insights that improve supply chain efficiency and reduce risks.
Sustainability Takes Center Stage in Tive’s Strategy
Tive is integrating sustainability into its business model through initiatives that reduce electronic waste. The company’s Green Program encourages customers to return used trackers for recycling and renewal, which extends the lifecycle of these devices.
In 2024, Tive nearly doubled the number of trackers recycled compared to the previous year. It also introduced the Green Impact Leader Awards, recognizing companies that are actively working to lower their environmental footprint through sustainable practices.
These efforts reflect Tive’s broader strategy of aligning its technological advancements with environmentally responsible operations.
Paving the Way for the Future of Logistics Technology
The $40 million Series C funding will allow Tive to enhance its technology, scale operations, and meet the growing demand for data-driven supply chain solutions. The company’s innovations address critical industry challenges while promoting sustainability and operational efficiency.
Tive’s ability to connect every shipment with everyone involved continues to drive its success. By empowering businesses with real-time insights, Tive is not only streamlining logistics but also enabling smarter decision-making across the supply chain.
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