Below is our recent interview with Shriya Dayal, Customer Marketing & Communications at TINT:
Q: Could you provide our readers with a brief introduction to your company?
A: TINT is the leading user-generated content (UGC) platform. Brands around the world trust us to help them tell their story in the most authentic way through the lens of their fans, customers, guests and employees. These people are the true influencers of today and we help companies connect with them to increase their brand awareness, engagement, and conversions through UGC.
Q: Can you give us more insights into your offering?
A: We provide a range of solutions helping brands to tap into the power of user-generated content, reviews, and influencers to create personalized, engaging experiences at scale and positively impact marketing results.
TINT recently published the annual State of User-Generated Content Report for 2022 packed with hundreds of insights. We surveyed over 1,000 marketers and consumers and interviewed top marcomm professionals globally to uncover 5 customer trends and 7 marketing themes (including Web 3.0 and the metaverse) that will steer strategies for the future.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: We are continually innovating and have many exciting features and capabilities to help brands track and maximize ROI on their marketing and social commerce efforts across all channels. In a world where in-person communication is less frequent, personalized virtual experiences are extremely important.
We also continue to deliver insights on the Future of Marketing with original research and interviews with marketing leaders from around the world on our podcast.
Q: What is the best thing about your company that people might not know about?
A: TINT is a company comprised of passionate individuals who care deeply about their impact. We put our all into what we do and work tirelessly to cultivate relationships with people to help them achieve their goals. We stay laser-focused on helping brands find authenticity in what they provide for their customers and employees every day.
The TINT family is built on respect and works as a team to support each other personally and professionally #TINTLOVE.