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Tastewise secures $50 million in Series B funding to expand its generative AI platform for automating marketing and sales in the food and beverage industry. The platform, used by major brands like Kraft Heinz and Mars, reduces launch timelines and enhances data-driven execution. Backed by TELUS Global Ventures and others, the company plans global expansion and deeper integration with marketing tech stacks.
$50 Million Fuels a Bold AI Play in the Food Industry
Tastewise announced a $50 million Series B funding round on June 11, 2025. The round is led by TELUS Global Ventures with participation from Duo Partners, Peakbridge, Disruptive AI, and PICO. This brings the total funding raised by the company to $72 million.
The funding comes at a time of significant disruption across the $10 trillion food and beverage sector. Brands are navigating increased ingredient costs, shrinking shelf space, and rapid shifts in consumer behavior. Private label market share is expanding four times faster than national brands. In the last quarter alone, 91% of menu changes were price increases, with an average price hike of more than $1.
What Tastewise Actually Does — And Why It Matters
Tastewise operates a generative AI platform designed to automate marketing and sales execution for the global food and beverage industry. The platform leverages trillions of real-time food-specific data points to support decision-making and content generation.
It connects brand data with food signals from across the digital landscape, converting complex datasets into actionable outputs. These include sales materials, digital campaigns, product placements, and tailored messaging for menus and shelves. The platform is used across retail and foodservice environments and integrates into existing workflows.
Tastewise’s generative AI delivers content in real time. This enables companies to align with fast-changing market demands while reducing operational delays. The technology helps teams launch products faster and reduce costs across marketing and sales execution cycles.
Big Brands Trust It — Here’s Who Signs On
Tastewise reports active use by over half of Fortune 100 food and beverage companies. Customers include PepsiCo, Kraft Heinz, Mars, Campbell’s, and Givaudan.
At Kroger, Tastewise’s data insights were used to reposition a product line, accelerating its path from testing to rollout across hundreds of stores. The strategy was supported by data-driven storytelling and a defined go-to-market plan.
Peter Hall, President of Away-from-Home, North America at Kraft Heinz, stated that Tastewise helps the company stay ahead of evolving consumer needs. He noted that the platform enhances execution speed and enables the company to deliver innovations that align with both consumer demand and business objectives.
How GenAI Makes the F&B Industry Move Faster
Tastewise enables brands to reduce product launch timelines by six to eight months. It provides automation tools that convert trend data into ready-to-use business assets.
The platform supports:
- Automated generation of marketing content
- Real-time creation of sales presentations
- Placement recommendations for products in both retail and foodservice environments
The focus is not only on identifying trends but on accelerating the implementation of strategies. Companies gain the ability to quickly pivot and take advantage of emerging opportunities without relying on extended development cycles.
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The Market Forces That Make Tastewise Essential Right Now
The food and beverage industry is undergoing structural changes driven by external pressures and internal inefficiencies. Ingredient price inflation and competitive challenges in retail space are limiting margins for established brands.
Key industry conditions include:
- Rapid growth of private labels
- Reduced shelf visibility for national brands
- Increased volatility in consumer purchasing patterns
- A shift toward localized and responsive product offerings
These dynamics are making speed, adaptability, and data accuracy critical in business operations. Tastewise offers tools that align with this shift by simplifying the pathway from insight to execution.
Leadership Says It’s Just the Beginning
Alon Chen, CEO and co-founder of Tastewise, emphasized that the current environment demands faster adaptation. He highlighted that the platform does not just surface insights but enables direct action. The new investment will support global expansion across North America, Europe, and APAC.
Tastewise plans to broaden its toolset and deepen integration with existing marketing technology stacks used by large food companies.
Terry Doyle, Managing Partner at TELUS Global Ventures, pointed to Tastewise’s role in helping companies navigate digital transformation. He noted that the firm supports teams that are building advanced solutions to drive competitiveness, agility, and efficiency.
Why This Funding Round Sends a Signal to the Industry
The $50 million round underscores a growing demand for vertical-specific generative AI solutions. Rather than offering general-purpose tools, Tastewise applies domain-trained models to a complex and traditional industry.
Its ability to generate measurable operational value — reduced timelines, improved targeting, and cost savings — aligns with broader enterprise priorities. The backing from multiple investment firms signals confidence in the scalability and commercial viability of AI platforms built for specific sectors.
What This Means for the Future of Food Business Execution
Tastewise is expanding its role as a technology partner for the food and beverage sector. Its platform transforms real-time market data into executable strategies that shorten development cycles and improve engagement.
With clients including global brands and practical use cases across retail and foodservice, the company is positioned to support large-scale changes in how the industry markets, sells, and innovates. The funding supports further expansion, increased automation capabilities, and deeper connections with existing enterprise systems.
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