Qsic secures $25 million in Series B funding to expand its AI-driven in-store audio platform, enhancing ad creation, measurement, and audience targeting for retailers. With plans to deploy 70,000 speakers across North America, the company aims to reach millions of shoppers and strengthen its partnerships with major retailers. By leveraging advanced features like real-time ad localization and data-driven insights, Qsic transforms in-store advertising into a scalable and impactful retail media solution.
How Qsic Leads the In-Store Media Transformation
Qsic, a global leader in intelligent in-store audio platforms, recently announced the successful completion of a $25 million Series B funding round led by Hedosophia. This funding marks a critical step for Qsic as it expands its footprint in retail media and strengthens its innovative approach to in-store audio advertising. By enabling retailers like 7-Eleven, McDonald’s, and Coles Express to improve their shopper engagement strategies, Qsic connects with over 100 million in-store customers each month.
This investment underscores the growing demand for smarter, scalable solutions in retail environments where traditional media approaches often struggle to deliver measurable results.
Why In-Store Advertising Needs a New Approach
Despite the rapid growth of e-commerce, in-store shopping still accounts for 85% of all transactions globally. However, retailers face persistent hurdles when it comes to leveraging in-store media, including high implementation costs, scalability limitations, and difficulties in evaluating effectiveness. These challenges have long hindered the adoption of sophisticated advertising strategies within physical retail spaces.
Qsic aims to bridge this gap by offering a tailored, data-driven audio advertising platform. The system dynamically targets customers based on behavioral patterns, creating a seamless connection between advertising and in-store experiences.
Inside Qsic’s AI-Powered Audio Technology
Central to Qsic’s platform is its proprietary generative AI model, Lucy, designed to streamline audio ad creation. Lucy produces on-demand voiceovers and dynamically localizes ad content in real time using variables such as local pricing, inventory availability, and even weather conditions.
Qsic also introduces advanced features like automated volume adjustment, ensuring clarity regardless of ambient noise. By integrating timestamping, the system provides transparent tracking and validation of ad delivery, enhancing compliance with media standards. These capabilities redefine the use of sound in retail environments, offering a robust solution that delivers measurable outcomes.
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The $25M Boost: What It Means for Qsic’s Growth
The Series B funding will accelerate Qsic’s expansion across North America, with plans to deploy over 70,000 speakers in retail locations by the end of 2024. This effort will significantly increase the platform’s reach and improve its ability to serve leading retailers in multiple sectors, including convenience, grocery, and hospitality.
The funding will also support advancements in product development, enabling Qsic to refine its AI tools and introduce new features. Simultaneously, the company plans to grow its sales team to meet the rising demand for its services and strengthen its presence in the retail market.
The Growing Role of Retail Media Networks
Retail media networks are gaining prominence as businesses seek more effective ways to engage customers within physical stores. Qsic’s platform integrates seamlessly into these networks, allowing retailers to maximize the value of their in-store advertising efforts.
Qsic’s ability to measure ad performance through real-world transaction data gives it a distinct advantage over traditional media solutions. This data-driven approach ensures that every advertisement is optimized for impact, directly connecting retailers with their target audiences.
Notable partnerships like Gulp Radio in 7-Eleven stores highlight the scalability of Qsic’s platform. By the end of 2025, Gulp Radio aims to be deployed in over 12,000 locations, enabling advertisers to reach approximately 13 million daily shoppers.
Shaping the Future of In-Store Advertising with Sound
Qsic’s innovative use of AI and audio technology is setting new standards for in-store advertising. The recent funding will allow the company to scale its operations and further refine its tools, ensuring retailers can engage customers more effectively.
With its proven ability to enhance shopper experiences and drive sales, Qsic demonstrates the transformative potential of intelligent audio solutions in retail. As it continues to grow, the company remains focused on creating meaningful connections between retailers and their customers through sound.
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