Listen to this article
Platter secures $1.6 million in funding to enhance its ecommerce solutions, expanding its offerings with the launch of Platter+, a Shopify-integrated app designed to optimize checkout experiences. The platform helps brands increase revenue through upsells, cross-sells, and social proof while maintaining a flat-fee pricing model that contrasts with competitors’ variable costs. With a focus on profitability and efficiency, Platter aims to simplify storefront optimization for growing ecommerce businesses.
Big Win for Platter: $1.6M Secured to Fuel Growth
Platter has raised $1.6 million in a pre-seed funding round, strengthening its position in the ecommerce technology space. The investment was led by Animal Capital, with participation from Visionary Ventures and a group of experienced ecommerce entrepreneurs, including Ben Jabbawy, Kyle Hency, Aaron Spivak, and Pierson Krass.
This funding supports Platter’s efforts to provide a more streamlined approach for ecommerce brands looking to optimize their storefronts. As traditional sources of venture funding become harder to secure, brands are focusing on profitability rather than costly, specialized software solutions. The new investment enables Platter to enhance its product offerings and cater to Shopify-based businesses seeking to improve performance while reducing operational complexity.
Platter+ App: The New Shopify Solution for Smarter Selling
Platter+ is designed to help brands increase revenue by optimizing checkout and post-purchase experiences. The app allows businesses to implement product upsells, cross-sells, and social proof elements within minutes, eliminating the need for costly custom development.
The application integrates directly with Shopify, giving merchants access to features that improve conversion rates and average order value. Traditional storefront development requires significant time and financial investment, but Platter+ simplifies this process while maintaining high-performance standards.
The Ecommerce Challenge: Why Brands Need a Better Checkout Experience
High costs and long development timelines make it difficult for brands to build effective ecommerce storefronts. Many businesses struggle with fragmented solutions that require multiple software integrations, leading to inefficiencies and increased operational expenses.
Ecommerce is shifting toward profitability-focused strategies as funding becomes less accessible. Software vendors that charge high fees are facing growing resistance from brands looking for cost-effective alternatives. Platter+ offers a unified solution, helping businesses optimize their checkout process without the need for expensive third-party tools.
What Sets Platter Apart from the Competition
Platter differentiates itself with a pricing model that remains consistent regardless of a brand’s sales volume. Unlike competitors that charge variable fees based on revenue, Platter+ operates on a flat-fee structure, ensuring businesses retain more of their earnings.
The platform consolidates multiple ecommerce tools into a single suite, reducing the need for additional software subscriptions. By productizing key elements of storefront optimization, Platter provides a cost-effective alternative to traditional development agencies and high-priced software vendors.
Recommended: CarbonQuest Secures $20 Million And Expands Carbon Capture Technology Across North America
Meet the Team Behind Platter’s Success
Platter was founded in 2021 by Ben Sharf, Kieran Derfus, and Michael Keenehan. With extensive experience in ecommerce consulting, agency work, and marketplace operations, they identified a widespread challenge: building a high-converting Shopify store was often too expensive and time-consuming.
The team developed Platter to simplify storefront creation and optimization, allowing brands to focus on growing their businesses rather than managing technical complexities. By leveraging their industry knowledge, they have positioned Platter as a valuable resource for ecommerce brands seeking a more efficient approach.
Why This Matters for Ecommerce Brands
Streamlining the checkout experience helps brands maximize revenue without increasing customer acquisition costs. Platter+ enables businesses to improve their storefront performance with minimal effort, making high-level optimization accessible to brands of all sizes.
With ecommerce competition intensifying, businesses need tools that enhance conversion rates and drive profitability. Platter+ provides a practical solution that integrates seamlessly with Shopify, allowing merchants to focus on delivering a better shopping experience.
Platter’s Next Steps in the Ecommerce Landscape
Platter plans to expand its product suite, further improving its offerings for high-growth and enterprise ecommerce brands. The company aims to continue refining its solutions, ensuring merchants can optimize storefronts efficiently and affordably.
As ecommerce evolves, brands will increasingly seek tools that balance performance with cost-effectiveness. Platter’s approach to storefront optimization aligns with this shift, positioning it as a key player in the future of Shopify-based ecommerce.
Please email us your feedback and news tips at hello(at)dailycompanynews.com
