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Below is our recent interview with Pat Kinsel, CEO and founder at Notarize:
Q: Could you provide our readers with a brief introduction to your company?
A: Notarize is the first platform to enable people to sign and notarize documents online, 24/7. From adopting a child to buying or selling a home or car or making financial plans for the future, Notarize’s trusted products and services are digitizing and rewiring industries to bring trust to life and business’ most important moments and make them more convenient, secure, and verifiable.
Q: Any highlights on your recent announcement?
A: Notarize recently commissioned a survey with Harris Poll to check in on consumer sentiment in mid-2021 and examines consumer attitudes and experiences around making financial transactions online, including the role technology plays in making consumers feel safe. The report features insights from 2,000 consumers and provides a better understanding of the generational gaps in what, exactly, provides consumers peace of mind when adopting digital solutions.
Notarize found that digital offerings are not just a temporary fix due to the pandemic – the world really is moving online – and feeling good about it. The survey found that more than 4 in 5 U.S. adults (81%) say they feel secure making financial transactions online. Americans pointed to authentication and identity verification services to make them feel the most secure making transactions online.
The survey also uncovered that In a ‘click-to-buy’ world, a little friction in the transaction process provides consumers peace of mind. 79% of respondents agree notarizing a document provides them with peace of mind because their identity will be verified. When making financial transactions, only 19% prefer a limited number of steps to feel secure, such as only answering one security question or providing only one form of identification.
Consumers are rethinking traditional processes and increasingly desiring and seeking out digital-first options. Getting a document notarized is one of the most traditional, in-person, and face-to-face processes available today, and respondents overwhelmingly agree (68%) that they wish there were an easier, faster way to get a document notarized, and 59% of respondents believe the traditional way of getting a document notarized is outdated/hasn’t kept up with the times.
Q: Can you give us more insights into your offering?
A: Notarize is the ‘last mile’ of multi-billion-dollar business models that promise an Amazon-like online checkout experience. Notarize allows these transformative online businesses to bring trust and identity verification into their processes at a scale never before seen online. We’re proud to have created the RON market and established the norms. We are incredibly confident that we have the best solution in the market, and most importantly, we have put security at the forefront which we know is important to our customers.
Notarize has captured the attention of household names like Zillow, Adobe, and Dropbox to become their partners — so rather than building online identity verification and notarization tools themselves, they’ve turned to Notarize. How? In short, Notarize has defined a new role for the back-end legal legwork that has unlocked e-commerce across industries like real estate , car buying, and insurance.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: At Notarize, we continue to innovate our product and significantly expand our business across key industries like financial services. As more companies and industries look to digitize, we truly believe there is a lot of opportunity for RON and are looking forward to the future.
Q: What is the best thing about your company that people might not know about?
A: In 2020, the world rushed to digitize. Transactions that used to happen in person needed to happen online. Online commerce ballooned, and most industries needed to transition how deals get done. Yet many of these deals could not be completed without trust and, importantly, identity verification. Notarize’s business has skyrocketed more than 600% since March 2020, and the company has seen rapid adoption of the platform.
That said, Notarize isn’t just a notary company – we offer eSign, RON and hybrids, so we’re really the ‘last mile’ of multi-billion-dollar business models that now need and promise quick, convenient online “checkout” experiences. Notarize allows these transformative online businesses to bring trust and identity verification into their processes at a scale never before seen online.
We’re also bringing attention to the need for RON legislation at both state and federal levels through our Public Affairs arm. Our policy efforts with government and trade associations are raising awareness about the need for regulations that will harness market disruptions unleashed by RON.
