Below is our recent interview with Jaime Kinsley, Head of strategic partnerships at NEOU:
Q: Could you provide our readers with a brief introduction to your company?
A: NEOU is a digital marketplace that offers unlimited, 24/7 access to on demand and daily interactive and live fitness content from world-class instructors and brands — anytime, anywhere. Always evolving, always updating, and Always On, NEOU is with you wherever you go, offering classes for all fitness levels and interests, on digital devices you already own. Every day, it is our goal to provide everyone who wants to make time for fitness in their lives with the highest quality, greatest variety of digital wellness content in the world, at an affordable price.
Q: Any highlights on your recent announcement?
A: The campaign will feature 15 and 30 second audio spots. We are starting with 6 spots running but will constantly be evaluating performance and evolving new messaging that highlights NEOU’s value proposition, new product features, results-driven workouts, and member experience.
Q: Can you give us more insights into your offering?
A: NEOU offers fitness for all levels, backgrounds and interests. Whether you’re new to fitness or have been in the game for a while, whether you have equipment or not, whether you want a high-intensity bootcamp class or a more meditative experience to shut out all of the noise, NEOU has you covered. With our live, interactive, and on demand options at your fingertips, it’s never been easier to have a great workout experience that fits your schedule and your lifestyle — all this at a yearly price point that costs less than a single boutique studio class.
Q: What can we expect from your company in next 6 months? What are your plans?
A: Over the next few months, the main focus will be on giving our members a complete fitness experience by adding to our already premium content and industry leading variety to bring our interactive product to market — this will give people three different ways to work out (live, on demand, interactive), for an unbeatable price.
Q: What is the best thing about your company that people might not know about?
A: NEOU truly has something for everyone — whether you’re a beginner looking to take your first class or someone who has been working out for a long time, you will find workouts that will take your fitness to the next level. NEOU personalizes your workout experience by understanding your fitness goals, background, and interests so that you can get the most out of each and every workout. Our dynamic instructors are deeply committed to providing the highest-quality workouts, to help you reach your very best.