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Below is our recent interview with Florie-Anne Virgile, Founder & Director at Myth-To-Measure:
Q: Could you provide our readers with a brief introduction to your company?
A: Myth-to-Measure is a London-based multimedia storytelling agency, which I’ve founded in 2018, after working in production in France for 12 years. We provide bespoke communication consulting and tools for young businesses, produce video content for corporate, charities & TV, and we provide fixing and drone filming services for foreign crews. We are proud to create content with character.
The main idea behind the creation of Myth-to-Measure is to provide high quality and consistent content for all budgets. The company works as a hive for talents, we’re very agile, hiring freelancers for the projects, and allowing for fairer pricing of work. I have two main goals in my work: to always discover and nurture new talents, and to provide a comprehensive understanding of my clients’ needs and story, in order to match them with the right talents. Our latest clients include CXB HUB, Clippings, CrypPro, Business France, Topla, AviaMediaTech, One Newham, CGTN, Auchan Russia, Canal + Group, Arte Creative, France 5, Ubique, and Cinétévé.
Q: Any highlights on your recent announcement?
A: We have just announced the expansion of Myth-to-Measure, with a new PR division and new senior hire, our PR & Business Development Director Jennifer Hakim. This is a very exciting time for our company because this will broaden Myth-To-Measure’s communications consultancy and strengthen our position as a leader in multimedia storytelling. We’re adding PR copywriting and distribution, media relations and outreach, media coaching and copywriting services to our services and skills, all the while keeping with our vision to provide high quality and consistent content with character, for all budgets. We’ve been producing digital content for our clients for four years now and regularly found ourselves unable to help with their PR needs, so this new PR division is a turning point for the agency.
Q: Can you give us more insights into your offering?
A: We’re a multimedia, multilingual storytelling agency and we create all sorts of content for our clients. We offer Corporate Communication, Executive Production and Fixing, Film and Animation, Digital Communication, Website Creation, Content and copywriting, Public Relations, Social Media, Photography, SEO & PPC, Storytelling Training and Translation. We offer dedicated support to our clients, and our services can be combined and tailored to their specific needs.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: In the next six months I hope to grow our new PR division and bespoke content service, and add more members to the team. We are currently growing at a fast pace, with super exciting projects in the beauty, board games & contemporary art sectors, so it’s very stimulating for us. With restrictions lifting we’re also thrilled to do more things together as a team.
Q: What is the best thing about your company that people might not know about?
A: I am very proud to nurture new talent and help them enter the professional world – especially women. The company’s workforce is made up of 80% female members. I have recently added 4 female members to our team, who are all talented with skills that complement each other. Some of the new members are making their early strides into the business world – which, in this current climate, can be so challenging for them. I’ve always been eager to support women, and to hire and train them while offering professional development so they can grow into their positions.
