Below is our recent interview with Jon Iadonisi, Founder and CEO at VizSense:
Q: Could you provide our readers with a brief introduction to your company?
A: VizSense is a leading provider of micro-influencer marketing solutions for emerging brands to the world’s leading Fortune 50 companies.
We have always believed micro-influencers are the most authentic marketing tool to reach your target consumer. Backed by our world-class research, our unique approach puts the consumer at the forefront of your marketing strategy to reach any and all niche communities and subcultures across your brand’s target markets.
Q: Any highlights on your recent announcement?
A: We were recently recognized for both our technological innovation in ai and for our service excellence within the influencer marketing industry.
Futurology, a London-based media company dedicated to showcasing the latest innovations, breakthroughs and greatest companies across the futuristic industries, named us one of the Most Innovative Dallas Based Artificial Intelligence Companies for our proprietary influencer tech suite, Bloom.
The International Performance Marketing Awards, ran by performance marketing media group PerformanceIN, named us a finalist in two categories: Best Influencer Marketing Campaign for our work with national tequila brand Hornitos and Best Social Commerce Campaign for tour work with workout application startup Paid Workout App.
We are deeply honored to be recognized for two of our most important areas: technology and service excellence, and our amazing team will continue to hold ourselves accountable to our clients and teammates and compete with the giants in this industry.
Q: Can you give us more insights into your offering?
A: Since our founding in 2015, the influencer marketing industry has grown by over 615% — that’s over 250 new platforms and marketplaces every year.
We’ve found that most of these companies are founded on the myth that click-to-hire influencer platforms that measure ‘influence’ based on follower counts are best for brands.
The truth is, smart influencer execution isn’t that simple. It requires a team of experts who are able to blend precise consumer data with influencer management for the proper execution of long-term, scalable influencer solutions.
That’s what makes our approach unlike any of the others. We spend ⅓ of our time on consumer research and influencer vetting. Our clients benefit from this process, often discovering new attributes about their products.
Our solution is full-service. Our team of experts handles everything from research and strategy to influencer identification, management, and brief creation, all the way through analysis and reporting. For each and every campaign, we identify new and emerging talent, vetted just for your brand, while verifying that each influencer’s audience aligns with the target consumer, from precise location to affinities and interests.
Our trained experts paired with our award-winning proprietary tech suite allows for smoother campaign collaborations to effectively discover, vet, manage and report across the entire influencer activation while providing precision level accuracy and measurably better results.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: We are continuously training our team and developing the next generation technology to help consumers find the best brand for their needs. In the next 6 months, we will be focused on increasing our partnerships with strategics in the industry and also growing our technology stack to integrate some new features.
Q: What is the best thing about your company that people might not know about?
A: The company’s entire approach to influencer marketing is unconventional to the marketing industry. Our vision and approach blend social science with computer science ingenuity and accountability-based leadership style. This vision is carried into our culture where our amazing team values diverse thinking and a problem-solving mindset.