December 7, 2021

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Meet Studio Moderna Group – A Leading Home & Living Omnichannel Retailer

Studio Moderna plans to accelerate its e-commerce penetration and increase its offer to customers through more interesting products and new categories...
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Below is our recent interview with Jan Heere, CEO at Studio Moderna Group:

Q: Could you provide our readers with a brief introduction to your company?

A: Studio Moderna is a leading home & living omnichannel retailer anchored in Central and Eastern Europe with an established portfolio of brands across 20 markets and close to €500 million annual revenue.

Through its trusted proprietary home & living brands combined with unrivalled brand-driven storytelling approach, Studio Moderna inspires and enhances people’s everyday lives and wellbeing. Our company’s portfolio of multi-category brands includes also a beauty platform with a variety of cosmetic brands focused on serving Millennial and Gen Z audiences.

Next year Studio Moderna will celebrate its 30th anniversary and we’re hoping to continue to enjoy grand success across Central and Eastern Europe and beyond in the coming years.

Q: Any highlights on your recent announcement? 

A: We have recently announced that Vincent Lootens joined our executive leadership team as Chief Digital Officer. With this we are further strengthening our talented, seasoned and committed team to help us continue to accelerate digital transformation of our group and scale up our digital presence in our markets.

Q: Can you give us more insights into your offering?

A: We are the destination for home & living through our proprietary brands and strategic partnerships. Our core brands that create moments of delight for our customers are Dormeo (sleeping & living), Delimano (kitchen & garden), Rovus (cleaning & home improvement), Walkmaxx (footwear), Pink Panda (beauty platform), Wellneo (health & sport)…

Q: What can we expect from your company in next 6 months? What are your plans?

A: We plan to accelerate our e-commerce penetration and increase our offer to customers through more interesting products and new categories. We have recently introduced specialized mattresses for pets and expanded the range around our very successful Dormeo Emotion Owls with mattresses, bed sheets and other sleep products for kids.

We are also further developing the IT infrastructure in order to fully unlock our e-commerce potential and ensure seamless omnichannel experience demanded by our customers. We will upgrade our store concept so that it further enables the execution of our digital strategy. Our click&collect volumes are already important, and on top we will continue to support our customers with flexible pickup times via our supply stations, improved technology and integration with our delivery partners.

Aside from that, we are developing digital-native initiatives like Napsie or MeMove, which – like our Pink Panda beauty platform – cater to younger customer base and respond to the new consumer behaviour, habits and needs formed by the pandemic.

Q: How do you plan to accelerate your company’s digital transformation?

A: We are aware that the customer journey begins on a digital touchpoint, whether it be a search on mobile, digital ad or social media. Therefore our focus of communication and facilitating content and information to our customers is mainly through online marketing tools. We are experimenting with livestreaming on social media in all our markets with very interesting and positive results, and will continue to build on our ability and years of experience in storytelling – which is clearly moving from TV into digital-first.

To enable accelerated digital transformation and execution of our digital-first strategy, we continue to invest in our IT infrastructure and modern solutions. Combined with the new talents in the team, it is giving us an edge that makes a real difference and a solid foundation for the long-term success and sustainable growth in the future.