December 8, 2022

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Meet SourceTrace – A SAAS Platform Connecting Food And Agri Value Chain With A Solution At Every Touchpoint

SourceTrace's solution, CarbonTrace, helps organisations solve the data challenge in carbon farming. CarbonTrace has the unique...
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Below is our recent interview with Venkat Maroju, Chief Executive Officer at SourceTrace:

Q: Could you provide our readers with a brief introduction to your company? 

A: SourceTrace is a SAAS platform that connects food and agri value chain with a solution at every touchpoint – from farm to retail. Our solution works on the complete value chain to make:

  • Farming more sustainable
  • Supply chains more efficient
  • Food systems more traceable

The strength of our platform lies in easy user interface, seamless scalability and customization.  We constantly keep adding new features, such as, carbon footprint calculation, that helps our customers address ever evolving concerns.

Q: Any highlights on your recent announcement?  

A: Our solution, CarbonTrace, helps organisations solve the data challenge in carbon farming. CarbonTrace has the unique distinction of being useful for large farms as well as small farm holdings. By aggregating small farmers, our goal is to include them in the sustainability network and passing the benefits of carbon sequestration down to the smallest contributors.

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Q: Can you give us more insights into your offering?

A: On the farm management side, we provide Farmer Advisory Services, Monitoring and Evaluation, Certification, Financial Services and Market Linkage services. On the food traceability side, our solution enables tracking and providing insights about origin, sustainability footprint, food losses in the value chain and more.

Innovations that make our system across any crop and geography include online/offline feature, easy form-based interface, combination of low-fi and hi-fi tech and ease of multiple data source integrations.  

Q: What can we expect from your company in next 6 months? What are your plans?

A: Carbon farming is a significant part of our future plans. Bringing ease of data collection and verification to carbon credit trading in agriculture is an urgent objective for us. Making small farmers a part of the carbon ecosystem remains a challenge and we aim to solve it.   

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Q: What is the best thing about your company that people might not know about? 

A: We work on numerous country-level extremely complex projects that we can’t talk about because of non-disclosure clauses. The expertise and competency of our teams who have been implementing these projects is what we want more people to know about.