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Below is our recent interview with Bhaskar Ahuja, Founder of Originscale
Q: For those who have never heard of it, how would you describe Originscale?
A: Originscale is a SaaS platform intended to bring absolute transparency to the supply chains by digitizing & democratizing critical quality information, enabling humans to make confident choices about what they want to produce & consume, and thereby creating healthy communities.
Q: What is the main advantage of your platform?
A: Originscale has two primary advantages a. It enables brands to establish integrity, trust, and credibility with their consumer.es b. Empowers consumers to make informed decisions about the products they want to consume.
Q: Tell us something more about Traceability on your platform?
A: Traceability is at the core of the platform and everything else revolves around it. We stitch every single critical operation on the platform and are able to recreate that in a matter of seconds which means businesses have full control of their supply chains and they exactly know what’s happening, when, and where. They are able to initiate recalls, withdrawals and take corrective actions in real-time.
Q: What’s the best thing about Originscale that people might not know about?
A: Aside from traceability, the best thing about Originscale is that it connects the brands’ physical and digital channels, bringing their customers back into their digital channels, enabling them to create direct intimacy with customers. This results in higher customer engagement, less churn, repeat sales, lower cost of acquisition, and increased revenue.
Q: Where do you see the future of Originscale?
A: In the next 3-5 years, I see Originscale evolving into a one-stop solution for purpose-lead brands helping them manufacture and sell top-quality products with absolute transparency and ease.
