September 22, 2023

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Meet OpenX – The World’s Leading Ad Exchange For Data And Identity

The company powers advertising on web, mobile and connected TV formats, enabling marketers to reach their target audience across OpenX’s...
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Below is our recent interview with Vanessa Flores Waite from OpenX:

Q: Could you provide our readers with a brief introduction to your company? 

A: OpenX is a leading global omnichannel ad exchange and the world’s most dynamic ad environment for data and identity. We are  a pioneering leader in advertising technology, helping create a world where the open web thrives. The company powers advertising on web, mobile and connected TV formats, enabling marketers to reach their target audience across OpenX’s global network of publishers. OpenX works with more than 130,000 premium publishers and receives more than 250 billion ad requests every day. 

Q: Any highlights on your recent announcement?  

A: OpenX believes that business must play a lead role in addressing climate change and creating a more sustainable future. The company recently announced that it is the first advertising exchange to be certified as carbon neutral by an independent third party, and has reduced its own carbon emissions by more than 90 percent. 

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Q: Can you give us more insights into your offering?

A: As part of the company’s comprehensive “Path to Net-Zero” it has also become a signatory of the Science Based Target initiative pledge and meets its Net-Zero standard guidelines. Most recently, we announced a strategic partnership with leader in supply emissions data, Scope3, to offer Green Xchange Packages from OpenX that leverage Scope3 to measure and compensate for carbon emissions of brand advertising campaigns. 

Q: What can we expect from your company in the next 6 months? What are your plans?

A: We want to help our customers better understand their own impact within, and beyond, our exchange and offer them better products to help meet their sustainability goals. OpenX’s success in carbon reduction and our ongoing development of sustainable advertising products will drive our collective effort to reduce the carbon impact of digital advertising within the industry as a whole, and help our customers meet their own sustainability goals. 

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Q: What is the best thing about your company that people might not know about?

A: There are less than a dozen organizations in the world that provide reliable certification for carbon neutral status, and fewer than 1,000 companies that are certified as Carbon Neutral. In achieving its CarbonNeutral® Company certification, OpenX went beyond requirements for carbon neutrality to meet the standards for Net-Zero and commit to a formal, globally recognized pledge. This means that we have made major efforts to reduce our carbon emissions as much as possible (by more than 90%) and only neutralized the remaining, residual amount through high quality offsets that remove carbon from the atmosphere, like reforestation projects. Often, companies who make carbon neutral claims, buy their way to this status, by simply purchasing cheap carbon offsets, without making any efforts to reduce carbon emissions in the first place.