Below is our recent interview with Adam Jackson, Founder at Day & Night Watch Co.:
Q: Adam, cab you tell us something more about your company ?
A: Sure, Day & Night Watch Co. is a Black-Owned Watch Brand based in Dallas, TX. The watch brand was recently launched on April 8th, 2022, and our customer base has quadrupled ever since we’ve been on the market.
Q: Any highlights on your recent announcement?
A: The most recent announcement is that we will add two more timepieces to our collections. One for the Men and One for the Women. “The Ram2es” for the men and “The Satiah” for the women. My goal is to bring a new watch every quarter for both collections.
Q: Can you give us more insights into your offering?
A: Every watch is designed with the goal of Five things in mind: Elegance, Quality, Unique, Durability, and Affordability. The reason why is because I want my timepieces to cater to everyone, from those who go into the office every day to those who work with their hands in rougher elements. So, with that in mind, each watch is installed with a case of 316L Stainless Steel, Sapphire Crystal Glass, and they all are Waterproof(50m).
Living in Texas, you must know how to adapt to the weather. Depending on the season, one day, it can be nice and sunny, and then the next thing you know, it’s raining out of nowhere. My watches abide by that same metaphor. As far as the style itself, it can coordinate with any outfit you wear with it, from those who are wearing a dress or a tuxedo to those who want to be in their laid-back outfit for the weekend.
Q: What can we expect from your company in next 6 months? What are your plans?
A: Within the next six months, I will add more watch designs to Men and Women’s collections. I plan to have a genre that goes with each movement on the market. So right now, The Pharoah genre goes with the quartz movement. We’ll add another genre for Automatic, another for Self-Winding Movements, and so on. It takes time to grow because I go by the vision of how it coordinates with a person’s everyday attire. And I want each watch design to speak about a person’s swag and characteristics.
Q: What is the best thing about your company that people might not know about?
A: Understanding that this isn’t the typical watch brand you see on a daily basis. This is more of a movement than a watch brand. And in order for you to understand what I mean by that, you have to understand the name itself.
The meaning behind Day & Night Watch Co. is all about a person’s hard work and not forgetting exactly where you came from. Many people see the outcome of a person’s success, but you never see the behind-the-scenes of what it took to get there. And the best way to explain it is that it’s a 24/7 grind, every single day and every single night.
We’re all human, and we tend to forget what it takes. That’s why you see the words “Day & Night” on the face instead of the logo itself because hard work DOES pay off if you put your mind to whatever trait you specialize in and follow through on what needs to be done.
These are the essential things to be reminded of, and I want people who are advocates of this mindset to wear my watches as a trophy of the grind given on a daily basis because that is a mindset and memory that we can pass on to our legacies and their legacies when it’s our time to move on.
We must decide to push forward and pursue our goals. The moment that is done, and a person makes that change and believes in the difference they are making, ANYTHING IS POSSIBLE.
And that’s what Day & Night Watch Co. is all about.