September 28, 2022

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LifeLegacy – Wills, Life Insurance, Annuities, And More To Support The People And Causes You Care About

LifeLegacy recently announced the roll-out of its third online planned giving product – a comprehensive last will & testament called...
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Below is our recent interview with Spencer Cassidy, Co-Founder & CEO at LifeLegacy:

Q: Could you provide our readers with a brief introduction to your company?

A: At LifeLegacy, we’re creating a space that allows people to leave the world better than when they entered it by transforming wills, life insurance, and annuities into tools for social good. We’re committed to providing nonprofits and institutions with impactful gifts and analytics that help sustain long-term growth and success while making social impact accessible and inclusive for all individual donors.

Q: Any highlights on your recent announcement? 

A: LifeLegacy recently announced the roll-out of its third online planned giving product – a comprehensive last will & testament called LifeLegacy Wills. This completely free and online will is the third estate planning tool LifeLegacy has released. LifeLegacy also offers other tools such as life insurance and annuities – both of which can be leveraged for social good by designating a nonprofit as a beneficiary.

Q: Can you give us more insights into your offering?

A: Currently, we live in a world of fragmented estate planning that’s almost entirely disconnected from planned giving. For example, the information about a planned gift in a will is rarely ever shared with a nonprofit, which means nonprofits have little if any, information to forecast planned gifts or nurture current relationships with donors leaving a planned gift. Here at LifeLegacy, we’re aiming to solve this by combining the largest elements of estate planning with a philanthropic focus on planned giving. Through our proprietary donor tracking dashboard combined with our completely free online will and life insurance, we hope to illuminate the planned giving industry and make philanthropy affordable, easy, and accessible to all individuals. 

Q: What can we expect from your company in the next 6 months? What are your plans?

A: In the next 6 months, LifeLegacy is planning to expand to offer more affordable and accessible tools such as including crypto donations that can be used for social good while also providing more methods for nonprofits to raise larger planned gifts. 

Q: What is the best thing about your company that people might not know about?

A: LifeLegacy is managed by three brothers as the core founding group. The concept was driven by the tragic death of their father at age 51 when they were very young. They saw the impact that their father’s planning had on their own lives and on the organizations that he supported with life insurance and estate planning. As a result, Life Legacy is committed to helping charities leverage life insurance, wills, and other products to drive social good.