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Below is our recent interview with Jeff Madden, Marketing Director at Leverage Lab:
Q: Could you provide our readers with a brief introduction to your company?
A: Leverage Lab connects fragmented silos of customer data and drives value from customer data. As the unrivaled first-party data consultancy, we empower teams with deeper knowledge, tools and insights to create a more engaging customer journey. We’ve helped brands from around the globe drive new revenue, boost return on advertising investments and build deeper connections.
Q: Any highlights on your recent announcement?
A: Leverage Lab was just named among the top 100 of America’s fastest-growing marketing firms. Inc. Magazine named Leverage Lab on its Inc. 5000 Annual List of Fastest-Growing Private Companies. The firm grew 460% during the past three years and was ranked 1,235 overall out of 5,000 on the coveted list.
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Q: Can you give us more insights into your offering?
A: We’re revolutionizing the way marketing gets done. It’s truly a blend of strategic marketing mixed with technology. We help companies in a variety of ways by extracting the value from their first-party data. For example, we can boost a company’s return on ad spend by 150% by utilizing data and insights. We can decrease the cost of customer acquisition by 80%. We can help form a more personalized experience and drive more engagement in every stage of the customer journey.
Q: What can we expect from your company in next 6 months? What are your plans?
A: We expect more growth, especially with brands and companies with vast amounts of data. We are seeing significant interest from various consumer packaged goods brands, online beauty and cosmetic brands, quick serve restaurant and convenience store chains and large retail chains. Some of our newer offerings will allow advertisers the ability to place dynamic, personalized ads and provide a stream of insights from any actions taken. We are planning to provide more education in the market to help people understand the ways they can take advantage of their most important data, their customer data.
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Q: What is the best thing about your company that people might not know about?
A: When companies adopt our Infinite Customer Journey™ methodology, it transforms the business and they blaze a trail past their competitors. Often times they will see 40% more growth. Leverage Lab can turn any organization, regardless of its current marketing stack or existing customer data, into a personalized, marketing machine in less than six months. We’re nimble, fast and results-focused.
