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Hypernatural has secured $9.2 million in funding to expand its AI-powered video creation platform, which enables users to generate fully editable, narrated videos in under a minute. The company supports over one million users with features like custom characters, scene regeneration, and access to a vast AI-generated video library. Funds will be used to grow the team and accelerate platform development.
From Side Project to Funded Force: How Hypernatural Gets $9.2M Backing
Hypernatural has raised $9.2 million across two rounds to support its mission of simplifying video creation with artificial intelligence. AIX Ventures led the seed round, while Underscore VC led the pre-seed. Other participants include Character.vc, Adverb, 43 VC, and a number of angel investors. Notable backers include Jon Noronha, Gorkem Yurtseven, AJ Jones, Anton Bernstein, Bing Chen, and several others with experience in tech and creative industries.
The company is based in New York City and is led by CEO Rebecca Kossnick. Founded by Kossnick and co-founder Taylor Hughes, Hypernatural has grown from a team of two to five, with employees previously at YouTube, Descript, Figma, Meta, Twitter, Coda, and Clubhouse.
Why Investors Bet on Hypernatural’s Video Tech Stack
Hypernatural is designed for creators, marketers, small businesses, and filmmakers seeking fast and editable AI video output. Its platform allows users to input text, stories, or scripts and receive full-length videos in under a minute. These videos can include narration, animation, consistent characters, captions, and branded elements.
Key features include:
- Text-to-finished-video: Generates a complete, shareable video from a script
- Video editing tools: Allows regeneration of scenes, voices, and styles
- Consistent characters: Lets users create or reuse recurring characters
- Custom styles: Supports thousands of templates and user-generated designs
- Narration and captions: Offers AI narrators and customization options
The platform integrates with Veo3 to provide access to over two million AI-generated stock videos. These scenes are searchable and editable within Hypernatural’s interface, avoiding the need for multiple tools or asset compositing.
Making Studio-Quality Videos in Seconds, Not Days
Hypernatural differs from many video AI tools by enabling the complete process of creation—scripting, generation, and editing—without external software or multiple iterations. While other platforms may require extensive regeneration and manual editing, Hypernatural users can produce emotionally engaging videos with consistent quality in about 30 seconds for a one-minute result.
This efficiency has attracted over one million users worldwide. Projects span various genres, and the platform’s performance has been cited by users as more reliable and faster than alternatives that deliver only short clips after hours of processing.
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How $12 a Month Unlocks a Professional Video Toolbox
Hypernatural operates on a credits-based subscription model starting at $12 per month. This plan includes access to the AI Scene Library, Veo3-generated content, and standard customization tools. Higher tiers offer advanced features such as:
- Custom character creation
- Premium AI voice models
- Unlimited video lengths
- High-resolution export options
A single five-second video generated directly through Veo3 could cost $3.75 on other platforms, but Hypernatural includes such assets as part of its subscription, making it cost-efficient for regular creators.
From Sci-Fi Epics to Inspiring Stories—What Users Are Creating Now
The platform supports a wide variety of storytelling formats, from historical narratives to children’s content. Recent user-created examples include:
- Whisper in the Dark – a suspenseful tale about a young writer
- The Last Stand of Crassus – an animated historical retelling of the battle of Carrhae
- Amina’s Journey to the Bench – a story of perseverance and ambition
James Ward, founder of Simpli Faceless, praised Hypernatural as the only AI video generator that consistently delivers usable, marketing-grade videos. He noted that other tools required hours for basic clips, while Hypernatural provides full-length output in minutes.
Joseph Navarro, founder of Witness Mi, shared that he was new to AI video creation but found the experience intuitive and powerful. He described the process as fun and fast, stating the tool made him feel like a real creator. Another user, Melissa T., called the platform simple yet powerful and said it enabled her to express herself in ways she had never experienced before.
Hiring, Scaling, and the Next Phase of Growth
With the funding secured, Hypernatural is hiring across roles to grow its technical and creative teams. The company is focusing on expanding platform capabilities while maintaining ease of use. The team is made up of individuals who have worked on leading creative and video products and aims to bring this combined expertise into scaling the product further.
Open roles are published on the company’s site. The team emphasizes the goal of developing tools that reduce the need for complex processes while supporting diverse storytelling.
Hypernatural Aims to Democratize Video Creation Without Sacrificing Quality
Hypernatural’s approach combines AI-generated assets, rapid rendering, and accessible tools to enable users to produce quality content without needing traditional production resources. Its focus is on cutting time, cost, and technical barriers while increasing the utility of video tools for creators worldwide.
By embedding capabilities such as scene regeneration, character consistency, and customizable narration, Hypernatural creates a flexible platform for both casual and professional users. The recent investment will support the company’s push toward making high-quality video storytelling accessible to a broader audience.
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