GlossGenius Secures $28 Million To Expand Its Booking And Payment Platform For Beauty Businesses

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GlossGenius, a platform designed to streamline bookings and payments for salons and spas, has raised $28 million in a Series C funding round. The round was led by L Catterton, with participation from Bessemer Venture Partners and Imaginary Ventures. The funding will be used to develop additional products to support business owners in the beauty and wellness sectors and to expand the GlossGenius team.

Founded in 2016 by Danielle Cohen-Shohet, GlossGenius has grown to power billions of dollars of annual transaction activity, making it one of the fastest-growing software companies in the space. The company now serves over 60,000 spas and beauty salons.

GlossGenius’ Services and Unique Features

GlossGenius offers a comprehensive platform that allows businesses to manage workflows across their back and front offices, including payments, booking, inventory expenses, and marketing. The platform also offers a customizable card reader that matches the branding of the businesses.

The company aims to give businesses complete control over their operations, enabling them to scale and build a unique brand identity and client experience. GlossGenius’ platform is designed to alleviate the administrative burdens that often keep business owners from scaling their operations and revenue.

The Growing Demand for Booking Tech in the Beauty Industry

The demand for booking tech in the beauty and wellness industry is growing, with a 2019 survey showing that only 54% of customers book appointments during a salon’s and spa’s opening hours. The survey also found that online booking was the most important feature for customers when visiting a salon’s website.

GlossGenius’ customer base has continued to expand, with the platform handling billions of dollars in activity annually. The company’s growth is particularly impressive given the competition in the space, with companies like Fresha, Booksy, and Boulevard also offering booking platforms for the beauty and wellness industry.

Looking Ahead

With its recent funding and unique focus on streamlining the administrative aspects of running a beauty business, GlossGenius is poised to make a significant impact in the beauty and wellness industry. The company’s innovative approach to integrating booking and payment systems into a single platform could set a new standard for business operations in the industry.

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