Croma-Pharma Presents New Cosmetic Skincare Brand “Croma farewell™”
Below is our recent interview with Turek Simone, External Communications Manager at Croma.at:
Q: Could you provide our readers with a brief introduction to your company?
A: Founded in 1976, Croma-Pharma GmbH (Croma) is an Austrian family-owned company that specializes in the industrial production of hyaluronic acid syringes for the fields of medical aesthetics, ophthalmology and orthopaedics. Croma currently runs 12 international sales companies and distributes its products in more than 70 countries. Within its global sales network, Croma focuses with own branded products on minimally invasive aesthetic medicine. Besides a broad range of HA fillers from the own production site, Croma markets PDO lifting threads, a Platelet Rich Plasma (PRP) system and high quality skincare technologies in its core strategic markets.
Q: Any highlights on your recent announcement? & Can you give us more insights into your offering?
A: With the innovative skincare brand Croma farewell™, we are specifically addressing the desire of consumers for natural, effective and individual skincare and building upon our many years of experience in the production of hyaluronic acid. The name says it all: consumers say goodbye to their facial skin problems and hello to their new selves when using Croma farewell™.
Q: What can we expect from your company in next 6 months? What are your plans?
A: The development of new markets continues to be an important project for us. We are currently preparing to enter the US market. Furthermore, we plan to further expand the existing sales organization in Europe and other countries and to establish new subsidiaries.
Q: What is the best thing about your company that people might not know about?
A: We are known as a reliable partner and score points for always going the famous extra mile in terms of production and innovation. We have one of the most modern and advanced manufacturing facilities. We also invest heavily in in-house research and development of new products and processes.
And of course, we are also different in that we are 100 per cent a family business. We want to secure the company’s existence in the long term and act accordingly.