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Boostly secures $22 million in Series A funding to expand its automated SMS marketing platform for restaurants, with investment from PeakSpan Capital, Y Combinator, and others. The company leverages first-party data and gamified marketing to help restaurants improve customer engagement and drive revenue. With plans for further expansion and enhanced automation, Boostly aims to streamline digital marketing for the restaurant industry.
The Funding That Propels Boostly’s Next Growth Phase
Boostly has secured $22 million in a Series A funding round, accelerating its expansion in the restaurant marketing automation space. The investment was led by PeakSpan Capital, with participation from Y Combinator, Trestle Partners, and Singularity Capital. This funding round follows a $5.6 million seed investment six months earlier, marking a period of rapid growth for the company.
With these new funds, Boostly aims to enhance its technology, expand its customer base, and refine its approach to automated marketing. The company focuses on helping restaurants unlock the full potential of their customer data, offering solutions that simplify engagement while driving measurable revenue growth.
Why Restaurants Turn to Boostly for Smarter Marketing
The restaurant industry faces increasing pressure to maintain customer loyalty in an environment where digital ordering and delivery services continue to change consumer habits. Many restaurant owners lack the tools to effectively utilize customer data, making it difficult to implement personalized marketing strategies.
Boostly’s platform offers automated SMS marketing solutions that help restaurants engage with their audience more effectively. By collecting and analyzing customer data, the system enables businesses to send targeted messages, increasing customer retention and visit frequency. Unlike traditional marketing methods, Boostly’s automation streamlines the process, allowing restaurants to focus on daily operations while still maintaining direct communication with their customers.
The Power of Gamified SMS Marketing and First-Party Data
Boostly’s SMS marketing system differentiates itself through gamification, which enhances customer interaction by making promotions more engaging. Instead of generic discount offers, the platform creates interactive experiences that encourage customer participation, leading to higher engagement rates.
First-party data plays a central role in Boostly’s approach. Many restaurants collect valuable customer insights through transactions and interactions, but without the right tools, this data often remains underutilized. Boostly’s technology compiles and processes this information to build compliant, opt-in customer lists, allowing businesses to run targeted campaigns with measurable results.
By integrating automated messaging with behavioral-based marketing, restaurants can increase their SMS subscriber opt-in rates significantly. This approach not only improves marketing efficiency but also ensures that businesses comply with evolving data privacy regulations, making it a sustainable long-term strategy.
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The Entrepreneurs Behind Boostly’s Success
Boostly was founded by Shane and Mikey Murphy, industry veterans with extensive experience in restaurant technology. Before launching Boostly, the two co-founders built and sold an online ordering company and played key roles in developing restaurant operations software. Their background gives them a deep understanding of the challenges faced by restaurant owners, allowing them to design a platform that directly aligns with industry needs.
The company’s leadership emphasizes practical solutions that deliver measurable returns. By combining automation with marketing expertise, they have positioned Boostly as a valuable tool for restaurants looking to strengthen customer engagement without adding complexity to their workflow.
What’s Next as Boostly Scales Its Marketing Platform
Boostly’s recent funding signals an upcoming phase of expansion. The company already serves over 1,200 restaurant locations across the U.S. and Canada, and with additional capital, it plans to extend its reach further.
Future developments may include:
- Enhanced automation features that further simplify marketing for restaurant owners
- Broader adoption of AI-driven customer engagement strategies
- Expansion of partnerships with industry leaders to increase platform capabilities
With digital marketing becoming an essential component of restaurant success, Boostly’s focus on first-party data and automated engagement positions it as a key player in the evolving industry landscape.
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