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Atomic raises $10 million in strategic funding from Capital One Ventures, Citi Ventures, and F.N.B. Corporation to expand its financial connectivity infrastructure. The company enables direct deposit switching, payment transitions, and income verification for major banks and fintechs. The investment supports Atomic’s goal of driving account primacy and deeper consumer engagement through embedded financial services.
Why Atomic’s Latest Move Turns Heads in Fintech Circles
Atomic has secured $10 million in strategic funding, with backing from Capital One Ventures, Citi Ventures, and F.N.B. Corporation. This round strengthens Atomic’s position in the financial technology sector, specifically in account primacy and financial connectivity infrastructure. The funding will support continued product development and deepen Atomic’s integration across the financial services ecosystem. Atomic currently partners with 8 of the top 10 financial institutions, as well as leading fintech platforms.
Inside the Deal: Who’s Investing and Why It Matters
Capital One Ventures contributed to the round, citing Atomic’s leadership in financial connectivity and its ability to facilitate consumer-first banking experiences. Nathan Krishnamurthy, Managing Vice President at Capital One Ventures, stated their investment supports a management team focused on enabling innovation in the financial ecosystem.
Citi Ventures joined as well, aligning with its investment focus on fintech, data analytics, and digital security. Jeff Flynn, Director at Citi Ventures, emphasized Atomic’s potential to deliver seamless and secure financial services.
F.N.B. Corporation, through its Clicks-to-Bricks strategy and eStore platform, also participated. Vincent J. Delie, Jr., Chairman and CEO of F.N.B., highlighted their intention to integrate Atomic’s solutions into their digital and branch systems to provide personalized, real-time services.
What Atomic Really Does — And Why Financial Giants Are Paying Attention
Atomic’s platform enables financial institutions and fintechs to integrate direct deposit switching, payment method transitions, and income verification. Their solutions focus on the following areas:
- Manage: Tools for bill and subscription management.
- Deposit: Streamlined direct deposit switching.
- Switch: Support for altering payment methods tied to financial accounts.
- Verify: Employment and income verification systems.
- Tax: Access to tax refunds and W2s.
- Authentication: Secure access to payroll and merchant systems.
These offerings support client efforts to deliver modern, embedded financial experiences, reduce user friction, and increase customer stickiness.
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The Strategic Bet on Account Primacy and Embedded Finance
Atomic develops infrastructure to help banks and fintechs become primary financial institutions for users. Their tools enable direct deposit growth, increased savings engagement, and higher retention. By integrating Atomic’s technology, financial institutions reduce acquisition costs and enhance customer lifetime value.
F.N.B. Corporation’s interest in Atomic’s solutions stems from a focus on deepening user engagement. Their collaboration aims to incorporate recurring transaction switching and direct deposit features within the bank’s eStore platform during 2025.
How Atomic Plans to Scale Its Infrastructure With New Funding
The funding round will allow Atomic to scale its core solutions and develop new products. The company is focused on expanding financial connectivity layers across its platform and strengthening relationships within the financial services sector.
Atomic plans to extend its current suite of offerings, deepen integrations with large institutions, and maintain its trajectory as a key infrastructure provider for embedded finance experiences.
What This Means for the Future of Digital Banking Infrastructure
This investment signals an increasing demand for flexible, secure, and scalable financial technology infrastructure. Atomic’s platform is being used by institutions that want to provide users with control and simplicity in managing their financial lives through embedded systems.
By working with major players in both traditional and digital banking, Atomic supports a broader industry shift toward modular financial architecture and embedded capabilities that prioritize user experience and data security.
Why This Strategic Investment Signals a Shift in Fintech Priorities
The backing from Capital One Ventures, Citi Ventures, and F.N.B. Corporation highlights a shift in focus toward infrastructure that powers account primacy and direct user engagement. Financial institutions are investing in connectivity platforms that simplify money movement and deepen customer relationships.
Atomic’s position within this trend reflects a broader movement where fintech no longer just builds consumer apps, but also powers the critical systems beneath modern banking. This funding round reinforces Atomic’s role in that evolution.
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