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Below is our recent interview with Betsalel Elfassy from Assiya Capital Partners
Q: Could you provide our readers with a brief introduction to Assiya Capital Partners?
A: Assiya Capital Partners was born from a particular history. It started from a trading competition I was offered to do at 18.
Competition that I won in London and it was from then that someone around me offered to create a small family office that will invest in the financial markets.
It was in 2017 that this project became a reality and we began to fund the Family offices through private investors.
Q: What’s your mission?
A: Initially we had fixed the investment strategy mainly on large American capitalization;
Then we diversified into companies in difficulty or under side on the markets. Then at the end of 2019 we convert 90% of the fund into private equity. Today we have five thematic funds.
Q: How has COVID-19 affected the way you do investments?
A: The Covid only approved our investment strategy because we have always believed in supporting companies in difficulty but also supporting companies in need of growth. We have also invested a lot in the French regions and in Switzerland.
Q: You’ve recently raised $15 Million in funding; can you tell us something more?
A: Yes, we have raised $ 15M in debt To support our fifth fund which aims to restructure companies that have suffered from COVID-19.
Q: What can we expect from Assiya Capital Partners in next 12 months?
A: We are going to accelerate our development in France and then Israel. In France mainly to restructure industrial & commercial companies. Then in Israel, support high-growth start-ups in their search for financing.
