Below is our recent interview with Sabrina Leong, Head of Marketing Communications at MADLY:
Q: Could you provide our readers with a brief introduction to your company?
A: Founded in 2014, MADLY has emerged as a leading bespoke jewellery design house specialising in rare coloured gemstones– only the top 0.1% mined. We believe that a piece of jewellery can hold immense significance for an individual or even an entire family, serving as a tangible representation of their unique story and history. With this in mind, we take utmost pride in our work: to design and craft exquisite, one-of-a-kind fine jewellery that is brimming with sentiment and purpose. Our creations are designed and created to become an integral part of your legacy, destined to be cherished for generations to come.
Jewellery is profoundly personal and so that’s why we bring together a team of skilled artisans, each with decades of combined experience, to transform your dream jewel into tangible reality. Our diverse team of designers and GIA graduates hail from all over the world, bringing with them their unique backgrounds in architecture, jewellery, and industrial arts, and pour their expertise into every creation.
Q: Any highlights on your recent announcement?
A: We are joining forces with East Ventures, a leading venture capital firm that was named one of the Top 5 most consistently top-performing VC fund managers in the world by alternatives data source Preqin. With this partnership, we aim to accelerate our global expansion and establish ourselves as the world’s first international bespoke jewellery brand.
Q: Can you give us more insights into your offering?
A: MADLY’s brand of bespoke jewellery actually offers a higher level of personalisation, craftsmanship, and exclusivity compared to what is known as ‘custom jewellery’. It goes beyond simply adjusting existing designs and is a collaborative process that results in a unique, thoughtfully designed and truly meaningful jewel.
Our bespoke designs are meticulously crafted, dreamt up from scratch, and then slowly tweaked and tailored to perfectly match our clients’ personal style, occasion and story. This extremely time-consuming and labour intensive process ensures a one-of-a-kind piece that truly reflects our client’s story. In contrast, custom jewellery typically involves modifying an existing design or selecting from pre-existing options.
Q: What can we expect from your company in next 6 months? What are your plans?
A: This year, we will be opening our first overseas brand experience centre in Dubai, while also making our jewellery available in Munich, Germany. Our aim is to become the world’s first international bespoke jewellery brand because while some notable, internationally recognised brands also provide personalised jewellery services, there is no other jeweller that specialises solely in bespoke like we do!
Q: What is the best thing about your company that people might not know about?
A: There are so many! 😆 One is reflected in our name. The word ‘MADLY’ has a passion and intensity to it; something that is ‘much more’. In everything that we do and love, we take it one step further. We don’t just love gemstones, we are MADLY in love with them. We create #MadlyMeaningful jewels so when you propose with a MADLY ring, you don’t just hear a ‘yes’ but a #MADLYes!!! It’s this very quality that drives us to go the extra mile, not only for our clients but also for each other and everyone we encounter, because it is at the core of who we are.