An Interview With Reggie James, Founder And Managing Director Of Digital Clarity And COO, SVP And Executive Director Of DBMM Group

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We are delighted to welcome Reggie James, below is our recent interview with Reggie:

Q: Reggie, could you provide our readers with a brief introduction to Digital Clarity and its relationship to DBMM Group?

Reggie James: Sure, that’s a great question and one that I am asked a lot.

Digital Brand Media & Marketing Group Inc. or simply DBMM, is the parent company of Digital Clarity, its flagship operating brand.

DBMM is a fully reporting public company that trades on the OTC Market. Its stock Symbol is DBMM.

Digital Clarity is a leading provider of marketing consulting and advisory solutions, empowering businesses to achieve their marketing goals through strategic insights, innovative use of technologies, AI, and exceptional customer service.

With a strong track record of success and a commitment to delivering tangible results, Digital Clarity is at the forefront of driving marketing change, driving growth, and creating lasting value for its clients.

Q: Can you tell us a little about yourself?

Reggie James: Sure, I’d be delighted to. Well, I have over thirty years of experience in tech and digital marketing. This expertise has grown and developed as digital marketing has advanced. Over the years, I have witnessed the evolution of the business landscape, particularly during the early days of the Internet.

As one of the pioneers in the digital realm, I played quite a pivotal role in shaping business models that are seen as quite commonplace today but were quite pioneering back then. Though tough at times, all this experience has given me unparalleled experience and is in demand by senior executives in the technology sector.

My background included building out one of the first text-based search engines in the world, way before Google was around. I was part of AltaVista’s EMEA advertising sales team, which involved dealing with clients and agencies in Europe and the US. I was looking after big tech brands such as Compaq and Hewlett-Packard. AltaVista is now part of Yahoo! Inc, Yahoo! Inc, is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon Communications.

Prior to launching Digital Clarity, I helped launch a team to build a Voice over IP technology business that was funded by advertising. MediaRing was a global business based in Singapore that I helped launch in London with two former Ericsson executives. The company was one of the first dot-com businesses to be listed on the Singapore Stock Exchange.

Whilst launching Digital Clarity, I was the founder and majority shareholder in Digital Clarity Storm (DC Storm). DC Storm started life as a Google Ads bid management technology used by advertising and media agencies, it focused on attribution analysis and modeling, helping brands understand media potency and post-click analysis. The business was eventually sold to Rakuten of Japan.

Many people would say that I know how to lift, develop, and grow brands. I’ve embraced all aspects of sales and marketing development, allowing me to shape marketing strategies to evolve in parallel with technology. I’ve always been a close follower of the latest technological developments, and this goes beyond traditional digital strategies, and this experience and insight helps organizations stay ahead of the curve.

Q: Can you tell us more about your services?

Reggie James: I’d be delighted to. We exist because many organizations are caught in the marketing agency trap. This means that they have taken on board a marketing agency with a perception that the agency can help them fix their challenges.

The reality is somewhat different and we find companies struggling with this relationship. Why?

Well, firstly the agency may not have asked the client the right questions about their challenges through the discovery process. The client may just want an increase in leads but the agency has not drilled into why and what they need and what’s not working now or why.

This is also complicated as in many cases, the client doesn’t really know what they need or even what their ‘real’ USPs or goals are.

This results in confusion on both sides and it invariably ends in tears. This is where we come in and cut through the noise.

Having launched, managed, and grown agencies in the past, I feel the frustration of the client and the huge commoditization of the agency space – suddenly everyone’s an expert.

We help pir clients truly define who they are, and the market they operate in. We help them hone in on who their customers really are and most importantly, design a bespoke game plan (strategy) to help them get there.

Alongside this, we advise along the way helping them execute the strategy, and where required, use our black book and contacts to deliver expertise as required.

Q: Who is your ideal client and why?

Reggie James: Our ideal clients are B2B tech CEOs and CMOs who have ambitious growth plans and need expert advice and execution to achieve their desired results. In many cases, these companies may already have a marketing plan and work with a marketing agency but they find they are not getting the desired results.

Again, this is where we come and help deconstruct what they are doing and help them pivot in the right direction with a detailed growth strategy and a way to execute it. These are normally, tech and software companies in the Software as a Service (SaaS) space and occasionally we also help well-funded ambitious start-ups who are at their second or third round of investment and the stakeholders want a safe pair of guiding hands.

Q: What can we expect from Digital Clarity in the next 6 months? What are your plans?

Reggie James: Successful growth planning involves a combination of factors that are tailored to the specific industry, market conditions, and company goals. It is a real skill that we have been able to pivot as well as adapt to changing circumstances and market conditions. It’s an ongoing process that requires flexibility and adaptability as circumstances change. DBMM & Digital Clarity’s mantra has always been one step at a time and in reality, since the removal of the CE and the SEC dismissal, the company has really started motoring and is coming up to its first real quarter of proper, “business as usual”.

Firstly, digital Clarity is in the right place at the right time. We are nimble enough is a valuable asset. As mentioned above, there is a huge need for our services, and the growth in companies looking to understand and adopt, AI, analytics, and strategy-based growth strategy, is clear. So, we have a scalable business model meaning we can adapt and scale as operations expand.

Without going into great detail, here are a few of the areas that are forward-looking for Digital Clarity.

Talent Acquisition and Development
Attracting, retaining, and developing skilled employees is critical for executing growth strategies effectively. We have always been able to prove that as a people business, the more we have the stronger and faster we grow. So this is an area of focus for us.

Customer Acquisition and Retention
Expanding the customer base while maintaining high customer satisfaction levels is key to sustainable growth. This again requires the right talent, marketing, and technology investment – all of which we know how to execute as we do it for paying customers and clients.

Strategic Partnerships and Alliances
Collaborations with other companies can provide access to new markets, technologies, or resources. We have a deep connection to the marketing and tech sector and those that are the best in class that serve the sector. With this in mind will look to build stronger ties.

International Expansion
Exploring opportunities in global markets can open up new revenue streams. We are already clear on the territories we are focussed on and have mentioned these in the past and are now, almost ready to start this process.

In conclusion, we are maintaining a clear and adaptable long-term vision that ensures that short to medium-term growth aligns with the company’s overall goals. This is a fast-growing sector and for those looking for the next growth investment, Digital Clarity’s parent DBMM Group, provides an excellent opportunity to invest in a company that will continue to be at the cutting edge of marketing.

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