June 27, 2022

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An Interview With Gaston Taratuta, Founder And CEO At Aleph Holding

Aleph is a leading global enabler of digital advertising, serving as a crucial link at the core of the global digital ecosystem...
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Below is our recent interview with Gaston Taratuta, Founder & CEO at Aleph Holding:

Q: Could you provide our readers with a brief introduction to your company?

A: Aleph is a leading global enabler of digital advertising, serving as a crucial link at the core of the global digital ecosystem by connecting the largest digital platforms with thousands of advertisers and billions of consumers in emerging and underserved countries.

We have commercial and, in many cases, exclusive agreements with over 25 of the leading digital platforms, including: Twitter, Facebook, LinkedIn, Snapchat, TikTok, Spotify and Twitch.

Through these relationships, we provide digital platforms with a sustainable and scalable way to monetize their advertising inventory in emerging countries at little additional cost and complexity. We combine these relationships with an extensive global footprint and an end-to-end digital advertising solution that enables advertisers in 72 countries across 43 different currencies to reach close to 3 billion consumers and maximize their digital advertising potential.

Q: Any highlights on your recent announcement? 

A: We are very much looking forward to the next chapter for Aleph after our registration with the SEC, bringing us one step closer to an initial public offering.

This comes on the heels of MercadoLibre’s $25 million investment in our Company, as well as the recent appointment of Imran Khan, CEO and co-founder of online e-commerce platform, Verishop, to our Board.

Q: Can you give us more insights into your offering?

A: We provide partners with local teams to handle their sales, marketing, operational and financial functions in various parts of the world, and support local, regional and global advertisers reach billions of digital consumers in emerging and underserved countries.

Simultaneously, we are able to provide our partners access to advertisers in these countries – without them having to invest in true expansion.

Q: What can we expect from your company in next 6 months? What are your plans?

A: We will continue to scale our business as leading digital platforms continue to explore opportunities to grow and monetize their user base in emerging countries.

Q: What is the best thing about your company that people might not know about?

A: Our business model paves new communication highways from analog to digital across the world and ultimately, helps to power the global digital ecosystem.